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Brand profile

Brooklinen

Brooklyn-based direct-to-consumer home brand known for minimalist percale, sateen and linen bedding, towels and loungewear at mid-market prices.

BrooklynOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
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4 brands like Brooklinen like Parachute Home, Tekla, Coyuchi Towels →

An image of classic turkish cotton bath sheets

What to know about Brooklinen

Bedding first, clothing second

The core business is sheet sets, duvet covers, quilts, towels and robes; loungewear and sleepwear are a small secondary line, not the main event.

Weave choice is the decision

Most of the range comes down to picking percale, sateen or linen, with solid muted colors and simple stripes rather than pattern-led design.

Kickstarter to Walmart shelves

Founded in Brooklyn in 2014 via Kickstarter and still based there, it sells direct at mid-market prices, runs a few US stores, and places Marlow pillows in Walmart.

Known forHome (rugs/towels)
StyleMinimalist / ContemporaryQuiet luxury

If you like Brooklinen

An image of light grey soft rib towels92% match

Parachute Home

$$Bedding basicsVenice, United States

Near-identical DTC bedding playbook, Italian-milled fabrics

What changes: Broader home range (furniture, tabletop) and slightly higher prices

Shop Parachute Home
A woman wearing a Tekla pajama outfit in blue and white stripes85% match

Tekla

$$Minimal beddingCopenhagen, Denmark

Colder Scandinavian minimalism, organic cotton, poplin focus

What changes: Design-led European positioning, pricier, no US store fleet

Shop Tekla
An image of air weight® organic towels76% match

Coyuchi Towels

$$Organic towelsPoint Reyes Station, United States

Certified-organic, coastal-muted take on the same sheets and towels

What changes: Sustainability-first sourcing at a higher price point

Shop Coyuchi Towels
An image of balcony cafe table by Hay62% match

Hay

$$$Home designCopenhagen, Denmark

Danish design view of the home, furniture-led rather than textile-led

What changes: Colorful furniture and objects, not bedding specialists

Shop Hay

Brand facts

Brooklinen is a direct-to-consumer home essentials brand built on bedding rather than apparel: percale, sateen and linen sheet sets, duvet covers, quilts, pillows, towels and robes, with loungewear and sleepwear as a smaller secondary line. Design is minimal, mostly solid muted colorways and simple stripes at mid-market prices. Launched via Kickstarter in 2014 by Rich and Vicki Fulop, it remains Brooklyn-based and operates a small US store fleet. Freeman Spogli & Co. invested in 2021 alongside Summit Partners; its Marlow pillow line sells through Walmart.

Founded
2014
Origin
Brooklyn, United States
Made in
Portugal, Germany, Turkey, Pakistan, India, China, Peru, Canada, United States
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Minimalist / Contemporary, Quiet luxury

Brooklinen is featured in

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