Brooklinen

Brooklinen is a direct-to-consumer home essentials brand built on bedding rather than apparel: percale, sateen and linen sheet sets, duvet covers, quilts, pillows, towels and robes, with loungewear and sleepwear as a smaller secondary line. Design is minimal, mostly solid muted colorways and simple stripes at mid-market prices. Launched via Kickstarter in 2014 by Rich and Vicki Fulop, it remains Brooklyn-based and operates a small US store fleet. Freeman Spogli & Co. invested in 2021 alongside Summit Partners; its Marlow pillow line sells through Walmart.