Brand profile

Hay

HAY is a Danish furniture and homeware brand founded in Copenhagen in 2002, majority-owned by MillerKnoll since 2019.

CopenhagenOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like Hay like Tekla, Nordic Knots, Parachute Home →

An image of balcony cafe table by HayHay — Purple & Orange Outline Duvet CoverHay — Purple & Orange Outline Pillow Case

What to know about Hay

HAY is a Danish furniture and homeware company founded in Copenhagen in 2002 by Mette and Rolf Hay, showing its first collection at imm Cologne in 2003 and opening a Pilestræde store the same year. It applies Danish design traditions to accessibly priced contemporary production, collaborating with designers including Ronan and Erwan Bouroullec, Hee Welling and Doshi Levien on chairs, tables, lighting, textiles and colourful desk and storage accessories. US group Herman Miller, now MillerKnoll, has held a majority stake since 2019. It is a design brand, not apparel.

Known forHome (rugs/towels)Lifestyle

The pieces that define Hay

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Outline Bedding

The graphic, colour-blocked Outline duvet covers and pillow cases distil HAY's playful Danish approach to everyday textiles across multiple palettes.

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Mattone Candle Holder

A sculptural, brightly coloured candle holder that typifies HAY's accessibly priced design objects for the home.

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Mono Throw

HAY's Mono throw shows the brand's use of saturated colour and Danish craft in soft furnishings.

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If you like Hay

A woman wearing a Tekla pajama outfit in blue and white stripes88% match

Tekla

$$Nordic beddingCopenhagen, Denmark

Copenhagen design language applied to bed and bath textiles

What changes: Textiles only, no furniture or hard goods

A Nordic Knots green rug83% match

Nordic Knots

$$$$Minimalist rugsStockholm, Sweden

Scandinavian minimalism in hand-loomed wool rugs

What changes: Single-category rug specialist at higher price per piece

An image of classic turkish cotton bath sheets62% match

Brooklinen

$$Value beddingBrooklyn, United States

Accessible price-led minimalism, US direct-to-consumer

What changes: Basics-driven, less designer collaboration or colour

Brand facts

Founded
2002
Origin
Copenhagen, Denmark
Made in
Europe
Price
$$$
Typical prices
Home goods $45–$237 · Fragrance $51–$95
Focus
Unisex
Styles
Minimalist / Contemporary, Quiet luxury

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