Outline Bedding
The graphic, colour-blocked Outline duvet covers and pillow cases distil HAY's playful Danish approach to everyday textiles across multiple palettes.
Explore Outline bedding →Brand profile
HAY is a Danish furniture and homeware brand founded in Copenhagen in 2002, majority-owned by MillerKnoll since 2019.
4 brands like Hay like Tekla, Nordic Knots, Parachute Home →



HAY is a Danish furniture and homeware company founded in Copenhagen in 2002 by Mette and Rolf Hay, showing its first collection at imm Cologne in 2003 and opening a Pilestræde store the same year. It applies Danish design traditions to accessibly priced contemporary production, collaborating with designers including Ronan and Erwan Bouroullec, Hee Welling and Doshi Levien on chairs, tables, lighting, textiles and colourful desk and storage accessories. US group Herman Miller, now MillerKnoll, has held a majority stake since 2019. It is a design brand, not apparel.
The graphic, colour-blocked Outline duvet covers and pillow cases distil HAY's playful Danish approach to everyday textiles across multiple palettes.
Explore Outline bedding →A sculptural, brightly coloured candle holder that typifies HAY's accessibly priced design objects for the home.
Explore Mattone →HAY's Mono throw shows the brand's use of saturated colour and Danish craft in soft furnishings.
Explore Mono throws →Available atSSENSE
88% matchCopenhagen design language applied to bed and bath textiles
What changes: Textiles only, no furniture or hard goods
83% matchScandinavian minimalism in hand-loomed wool rugs
What changes: Single-category rug specialist at higher price per piece
65% matchCalifornian softness instead of Danish colour play
What changes: Bedding and bath focus, no furniture or accessories
62% matchAccessible price-led minimalism, US direct-to-consumer
What changes: Basics-driven, less designer collaboration or colour