Parachute Home

Parachute is a direct-to-consumer home goods brand founded in 2014 by Ariel Kaye, inspired by hotel bedding she encountered on Italy's Amalfi Coast. It launched with Italian-milled sheets in percale, sateen and linen, then widened into duvets, quilts, towels, robes, table linens, rugs, mattresses and furniture. The line stays neutral and texture-led rather than print-driven, with Oeko-Tex certified fabrics. Alongside e-commerce the company runs brick-and-mortar stores, a hospitality supply arm, and opened the Parachute Hotel in Venice, California in 2016.