Butcher of Blue

Butcher of Blue is a Dutch menswear label founded by cousins Bob and Maarten Rijnders, growing out of Bob's denim retail stores in Hoogland near Amersfoort. Denim is its core: jeans in premium fabrics, unique washes and repaired finishes, alongside military-inspired staples such as the heavyweight organic-cotton Army Tee, plus overshirts, knitwear and jackets. Certified as a B Corporation since April 2025, the brand sells through its own webshop and Dutch menswear retailers, with stockists across Northern Europe.