discoThe brands to know, what the Netherlands does best, and where to start, from Amsterdam sneaker culture to football knits and organic denim.
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Start from a brand you know. Each pairing says what's similar and what changes.
Two starting points for each style. Choose a style above to see only those.
Edson Sabajo and Guillaume Schmidt opened Patta as a sneaker store in Amsterdam in 2004. Its name is the Sranan Tongo word for shoe, from the founders' Surinamese roots, and it has since opened flagships in London and Milan.
Start with Tees, tracksuits and sports jerseys, and the football releases with Nike.
Three Amsterdam friends started Daily Paper as a blog in 2008 and turned it into a label in 2012. Its designs mix their Somali, Ghanaian and Moroccan heritage with contemporary sportswear.
Start with Shield-logo pieces and knits and prints based on traditional patterns.
Piet Parra has designed graphics for Amsterdam parties and venues since the early 1990s, and drew the Patta logo. By Parra puts his figures, pop colours and experimental type on clothing.
Start with Printed tees and hoodies with his bird-beaked characters.
Akaar Amin and Rens van Strien founded it in Amsterdam in 2016. It turns 1990s football nostalgia into knitwear and training tops, and released a collection with Nike in 2017.
Start with Knitwear and 1990s-style training tops.
Guillaume Philibert started it in Amsterdam in 2009 while studying architecture, to make premium sneakers at a more affordable price. Its flagship is on Spuistraat.
Start with The Low Top and Ripple sneakers in leather.
Fokke de Jong started Suitsupply from his University of Amsterdam dorm room in 2000. It sells suits in cloth from Italian mills such as Vitale Barberis Canonico and Reda.
Start with Suits and made-to-measure.
It began in 2011 as a friends' blog and TNO SoundSystem party nights, and was founded as a label in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu. It calls its clothes performance clothing for creatives.
Start with Denim jackets, jeans, emblem caps and graphic tees.
Every brand here was founded in Netherlands or is run from there. How we decide what counts.
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Four details to look for, and why they matter.
Look for Retro training tops, track jackets and football knitwear instead of club replica shirts
Why it matters These are cut as everyday clothes, so they fit and wear like menswear rather than like a matchday kit.
Explore Lack of Guidance →
Look for Prints and knits based on traditional patterns, such as Daily Paper's kente-stripe knit shirt
Why it matters The patterned pieces carry the brand's story; plain basics show far less of what makes it different.
Explore Daily Paper →
Look for Patta's collaboration sneakers, and Filling Pieces' leather Low Top and Ripple
Why it matters Collaboration pairs sell out at launch, while Filling Pieces' own shoes stay in its regular range.
Explore Patta →
Look for Screen-printed tees and hoodies with Parra's characters and experimental type
Why it matters It is one artist's style throughout, so if you like the drawings, the whole range is consistent.
Explore By Parra →If you know Scotch & Soda or Kuyichi and want a next step. Each step costs more and asks more of you; it isn't a ranking of quality, and you don't need to climb it in order.
Organic-cotton jeans and easy casualwear from familiar Dutch names.
Start with A pair of Kuyichi organic-cotton jeans.
Amsterdam's graphic labels at similar prices, with a clear story behind each.
Start with A Patta tee or a By Parra print hoodie.
One focused buy: football knitwear, leather sneakers or a suit.
Start with Filling Pieces low-tops or a Lack of Guidance knit.
The full list Disco covers. Search, or narrow by style, category and price.
Patta$$Amsterdam streetwear label founded in 2004, known for script-logo basics, sportswear staples and long-running Nike sneaker collaborations.Graphic streetwear · Hoodies & sweatshirts · AmsterdamProfile →
Daily Paper$$Amsterdam streetwear label founded in 2012, known for contemporary sportswear and graphics rooted in its founders' African heritage.Graphic streetwear · Hoodies & sweatshirts · AmsterdamProfile →
Filling Pieces$$$Amsterdam label founded in 2009, best known for leather sneakers such as the Ripple low-top, alongside a growing ready-to-wear range.Football & sneakers · Footwear · AmsterdamProfile →
Suitsupply$$$Dutch direct-to-consumer menswear brand known for Italian-fabric tailored suits, on-site alterations and made-to-measure, priced below traditional designer labels.Tailoring & design · Suits & blazers · AmsterdamProfile →
Kuyichi$$Dutch denim label building jeans and casualwear from organic and recycled cotton, with published supply-chain and material information.Denim & everyday casual · Jeans & denim · RotterdamProfile →
By Parra$$Amsterdam label of artist Piet Parra, applying his hand-drawn characters and flat graphic palettes to tees, hoodies, workwear and accessories.Graphic streetwear · T-shirts & graphic tees · AmsterdamProfile →
Lack of Guidance$$$Amsterdam label merging 1990s football nostalgia with contemporary sportswear, known for knitwear, track jackets and retro scarves.Football & sneakers · Jackets · AmsterdamProfile →
The New Originals Amsterdam$$Independent Amsterdam streetwear label mixing collegiate Americana with technical utility under its "Creatives Are The New Athletes" ethos.Graphic streetwear · T-shirts & graphic tees · AmsterdamProfile →
Scotch & Soda$$Amsterdam-founded casualwear label, acquired out of bankruptcy by Bluestar Alliance in 2023 and now run as a licensing brand.Denim & everyday casual · Shirts & overshirts · AmsterdamProfile →
G-Star RAW$$Dutch denim label founded in Amsterdam in 1989, known for raw untreated denim and 3D military-influenced construction; owned by WHP Global since 2023.Denim & everyday casual · Jeans & denim · AmsterdamProfile →
Pop Trading Company$$Independent Amsterdam skate label pairing workwear-cut trousers and boxy outerwear with a sponsored team and high-profile collaborations.Graphic streetwear · Clothing · AmsterdamProfile →
DENHAM the Jeanmaker$$$Amsterdam premium denim house founded by Jason Denham in 2008, known for craft washes, Japanese and Italian mill fabrics, and its scissor logo.Denim & everyday casual · Clothing · AmsterdamProfile →A brand is Dutch here if it was founded in the Netherlands or is based there today, and we say which; Dutch manufacturing, a Dutch founder or a Dutch look is not enough.
Patta and Daily Paper Amsterdam are the two anchors, followed by By Parra for art-led graphics, Lack of Guidance for football-inspired sportswear, The New Originals for collegiate-meets-utility pieces and Filling Pieces for leather sneakers.
Not mostly. By Parra works in flat pastel-and-primary palettes and hand-drawn characters, Patta and Daily Paper both lean on bold logos and printed graphics, and The New Originals uses big retro lettering. Lack of Guidance and Maha Amsterdam are the more muted names on this list.
Kuyichi, The New Originals, By Parra, Patta and Maha Amsterdam all sit in the mid tier. Daily Paper, Filling Pieces and Lack of Guidance price a step higher, and Iris van Herpen is couture sold by commission.
They aren't streetwear. Suitsupply is included as the Dutch tailoring option for smart-casual dressing, with in-store alterations and made-to-measure; Iris van Herpen is here as the technical and creative extreme of Dutch fashion. Skip both if you only want hoodies and tees.
Buy direct from the brands' own webshops and Amsterdam stores — Patta, By Parra, The New Originals on Zeedijk, Lack of Guidance, Filling Pieces and Maha Amsterdam all run retail plus e-commerce. Daily Paper and Filling Pieces also sell through international streetwear and wholesale accounts, Kuyichi through independent retailers in the Netherlands and Germany, and Scotch & Soda pieces now circulate via US retail, resale and second-hand.
How we chose: every brand here is in Disco's directory, placed by where it was founded or is based today. Styles, picks and pairings are editorial, drafted from the catalog and published sources; researched, not wear-tested.
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