The 12 Best Dutch Streetwear Brands

12 brands · Brands by city · Updated August 2026
If you want Amsterdam-rooted streetwear — script-logo basics, football-referencing knitwear, graphic tees and leather sneakers — this is the shortlist. Patta and By Parra are the culture anchors, Daily Paper and Lack of Guidance sit a tier up on price, and The New Originals and Maha Amsterdam are the easiest places to start. A couple of names here (Suitsupply, Iris van Herpen) are Dutch but not streetwear, and one (Scotch & Soda) now trades under US ownership after bankruptcy.
A man wearing a Filling Pieces knit shirt black#3

Filling Pieces

$$$Amsterdam, Netherlands

Amsterdam label founded in 2009, best known for leather sneakers such as the Ripple low-top, alongside a growing ready-to-wear range.

A man wearing a SuitSupply navy buttonless polo#4

SuitSupply

$$$Amsterdam, Netherlands

Dutch direct-to-consumer menswear brand known for Italian-fabric tailored suits, on-site alterations and made-to-measure, priced below traditional designer labels.

A man wearing a Kuyichi dark navy liam linen tee#5

Kuyichi

$$Rotterdam, Netherlands

Dutch denim label building jeans and casualwear from organic and recycled cotton, with published supply-chain and material information.

An image of By Parra script logo t-shirt washed tangerine#6

By Parra

$$Amsterdam, Netherlands

Amsterdam label of artist Piet Parra, applying his hand-drawn characters and flat graphic palettes to tees, hoodies, workwear and accessories.

An image of lack of guidance abdi jersey#7

Lack of Guidance

$$$Amsterdam, Netherlands

Amsterdam label merging 1990s football nostalgia with contemporary sportswear, known for knitwear, track jackets and retro scarves.

A woman wearing a floral extravagant dress by Iris Van Herpen#11

Iris Van Herpen

$$$$$Amsterdam, Netherlands

Dutch haute couture house founded in 2007, fusing 3D printing, biofabricated materials and handcraft into sculptural, science-driven garments shown in Paris.

A woman wearing a black Maha logo t-shirt#12

Maha Amsterdam

$$Amsterdam, Netherlands

Amsterdam women's streetwear store and in-house label, founded 2015, mixing curated sneaker and fashion brands with relaxed own-brand staples.

Where each brand sits

The Dutch scene is smaller and more community-driven than London or Paris, and almost all of it is concentrated in Amsterdam. Patta (2004) is still founder-owned and remains the reference point: script-logo tees and hoodies, track tops, workwear jackets and football-inflected knits, backed by a long-running Nike Air Max partnership, a foundation and a running team. By Parra, launched the same year by artist Piet Parra, is the graphic counterpart — long-nosed characters and flat pastel-and-primary palettes on tees, fleeces, corduroy trousers and workwear, with Nike SB footwear on the side. Both sit in the mid tier, so they're the sensible entry points.

Daily Paper (clothing line since 2012, after starting as a blog in 2008) is the most fashion-forward of the group, drawing on the founders' Somali and sub-Saharan references across track sets, outerwear and printed tees, with womenswear since 2015. Lack of Guidance mines 1990s football nostalgia — knitted jumpers, warm-up jackets, retro scarves — and has collaborated with Mitre, ASICS and New Balance. Both are med-high, so expect to pay more than Patta for comparable pieces.

For footwear, Filling Pieces is the one to know: European-made leather sneakers led by the Ripple low-top on a segmented sole, with ready-to-wear and knitwear added over time. The New Originals ("Creatives Are The New Athletes") mixes letterman knitwear and collegiate lettering with parachute-nylon cargos — the most wearable mid-price option here. Maha Amsterdam is worth a stop if you shop womenswear: its own-brand hoodies and sweats are cut for women, and the store stocks Carhartt WIP, Needles and Norse Projects alongside.

Denim, tailoring and the outliers

Kuyichi covers the denim base — organic and recycled cotton five-pockets in straight, tapered and wide-leg fits, with published supplier information, at mid prices. Suitsupply isn't streetwear, but it is the Dutch answer for tailoring: Italian-milled canvassed suits sold direct, with in-store tailors and a Custom Made program. Scotch & Soda went bankrupt in March 2023 and was bought by Bluestar Alliance, which runs it as a licensing brand; its European arm filed again in June 2024 and closed stores, so older, more detail-heavy pieces are best found second-hand. PacSun is a California retailer rather than a Dutch label — useful for baggy denim and graphic tees, not for Dutch design.

Common questions

What are the best Dutch streetwear brands?

Patta, By Parra, Daily Paper, The New Originals and Lack of Guidance are the core five. Patta and By Parra have the deepest cultural roots (both founded in 2004), Daily Paper is the most design-led, and Lack of Guidance is the pick if you like 1990s football kit references.

Which are the most affordable?

Patta, By Parra, The New Originals, Kuyichi and Maha Amsterdam all sit in the mid price tier. Daily Paper, Lack of Guidance and Filling Pieces are med-high, and Iris van Herpen is couture priced by commission.

Can I still buy Scotch & Soda?

Yes, but it's a different business. After its March 2023 bankruptcy the brand was acquired by US firm Bluestar Alliance and is now run as a licensing operation; the European arm filed again in June 2024 and shut stores across five countries. It still sells in the US and online, with a shifted product direction — for the older archive, look to resale.

Is Patta worth the price?

For sportswear staples and its long-running Nike Air Max collaborations, yes. It's independent and founder-owned, and its Amsterdam and Surinamese-Caribbean club and record-shop roots are the reason its graphics carry weight rather than just its logo.

Where should women start?

Maha Amsterdam, founded in 2015 specifically because Amsterdam's sneaker scene ignored women, makes relaxed own-brand hoodies, tees and sweats cut for women. Daily Paper has run a womenswear line since 2015 if you want something more designed.