Brand profile

C/MEO Collective

Adelaide womenswear label releasing frequent small collections of print-led occasion dresses, jumpsuits and structured separates under the Australian Fashion Labels group.

AdelaideOrigin

WomenswearFocus

Minimalist / ContemporaryStyle

$$Price

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4 brands like C/MEO Collective like Keepsake The Label, Shona Joy, With Jéan →

What to know about C/MEO Collective

Eleven small collections a year

The label works to a fast cadence of roughly eleven themed drops annually, each built around directional prints and structured silhouettes rather than a carried-over core range.

Built for occasion dressing

Draped occasion dresses, jumpsuits and separates are the focus, with tops the category it is best known for, at mid-market rather than designer prices.

One of four sibling labels

Launched in 2010 under Australian Fashion Labels, the Flintoft family company behind Finders Keepers, Keepsake and The Fifth Label, and sold through the group's own BNKR platform.

Known forTops

StyleMinimalist / Contemporary Quiet luxury

If you like C/MEO Collective

92% match

Keepsake The Label

$$Event dressingAdelaide, Australia

Sister label from the same Adelaide group, same trend cycle

What changes: Narrower focus on chiffon and lace event dresses

Shop Keepsake The Label

80% match

Shona Joy

$$$Wedding guestSydney, Australia

Bias-cut satin occasionwear with deep bridesmaid range

What changes: Less print-driven, more wedding-focused

Shop Shona Joy 30 brands like Shona Joy →

72% match

With Jéan

$$$Party looksByron Bay, Australia

Younger, vintage-leaning take on going-out dressing

What changes: Corsetry and slips over structured draping

Shop With Jéan 21 brands like With Jéan →

70% match

Meshki

$$Night outSydney, Australia

Sharper bodycon event dressing, black-heavy palette

What changes: Far less print and drape, more club-ready

Shop Meshki

Brand facts

C/MEO Collective is a womenswear label based in Adelaide, launched in 2010 under Australian Fashion Labels, the family company started in 2007 by Dean and Melanie Flintoft that also built Finders Keepers, Keepsake and The Fifth Label. The brand works to a fast cadence of roughly eleven small themed collections a year, each centred on directional prints, structured silhouettes and draped occasion dresses, jumpsuits and separates. Design has been led by Siham Elmawey. It sells through the group's BNKR platform plus The Iconic, David Jones and Lane Crawford.

Founded: 2010
Origin: Adelaide, Australia
Made in: China
Price: $$
Focus: Womenswear
Facts checked: August 2026
Styles: Minimalist / Contemporary, Quiet luxury

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