93% matchC/MEO Collective
Sister Adelaide label, same print-led occasion dresses
What changes: More print and streetwear-tinged separates than pure eveningwear
Brand profile
Keepsake The Label
Australian occasionwear label from Adelaide making trend-led chiffon and lace event dresses at contemporary price points.
AdelaideOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Keepsake The Label like C/MEO Collective, Meshki, Shona Joy →
What to know about Keepsake The Label
Built for events, not everyday
The line is occasion and eveningwear: chiffon and lace midi and maxi dresses, cut-outs, corseted bodices, draping and two-piece sets rather than daily basics.
Party dressing at contemporary prices
It borrows the codes of formal luxury dressing but sits in the mid contemporary tier, so a full occasion look costs well below designer eveningwear.
One label inside a bigger group
Founded in Adelaide in 2011 under Australian Fashion Labels, alongside The Fifth, Finders Keepers and BNKR; the parent went into administration in 2021 and was bought by private investors.
If you like Keepsake The Label
93% match
85% matchMeshki
Sharper bodycon going-out dressing, black-heavy
What changes: Club/bodycon focus rather than chiffon romance
83% matchShona Joy
Bias-cut satin occasionwear with deep bridal range
What changes: Cleaner, less trend-driven; big bridesmaid assortment
76% matchWith Jéan
Vintage-leaning corsets and slips, similar price tier
What changes: More everyday feminine separates than formal event gowns
Brand facts
Keepsake the Label is an Adelaide women's occasionwear brand started in 2011 by Melanie Flintoft, creative director of parent company Australian Fashion Labels, which also owns The Fifth, Finders Keepers and the BNKR retail platform. The line focuses on event and eveningwear: chiffon and lace midi and maxi dresses, cut-outs, corseted bodices, drapes and two-piece sets at contemporary rather than luxury prices. Parent AFL entered voluntary administration in January 2021 and was bought by a group of private investors the same year; the label is stocked by global retailers including Nordstrom, Shopbop and Bloomingdale's.
- Founded
- 2011
- Origin
- Adelaide, Australia
- Made in
- Australia, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury