A woman wearing Shona Joy sage color la lune balloon sleeve midi dress with belt

Shona Joy

$$$
StyleMinimalist / ContemporaryQuiet luxury
Known forTops
Origin · Sydney, AustraliaMade in · China, AustraliaFounded · 2000

Shona Joy is an Australian womenswear label founded in 2000 by Shona Joy Thatcher, who began by selling hand-painted pieces at Sydney's Bondi Beach and Paddington markets. The Sydney-based house now centres on occasion dressing: bias-cut and corseted maxi dresses, satin slips, linen separates and tailored suiting, alongside a dedicated bridal and bridesmaid range offered in curated colour palettes. Its aesthetic references coastal-to-urban Australian style with 1970s and Mediterranean influences. The brand remains independently run, selling direct online and through stockists including David Jones.

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