65% matchRuslan Baginskiy
Statement accessory house built on one hero category
What changes: Handmade headwear, higher price, more feminine
Brand profile
Swedish eyewear brand making colourful acetate, steel and titanium sunglasses, optical frames and sports eyewear at mid-market prices.
2 brands like CHIMI Glasses like Ruslan Baginskiy, Pearls, Please →

Frames use Italian acetate, stainless steel and titanium, the same inputs as designer eyewear, but sit at mid-market price points rather than luxury ones.
The Scandinavian shapes are minimal, but CHIMI is known for bold colourways, which is how it reads closer to streetwear than quiet-luxury eyewear.
Beyond sunglasses there are optical frames, ski goggles and swim eyewear, so one label covers prescription and sport needs.
65% matchStatement accessory house built on one hero category
What changes: Handmade headwear, higher price, more feminine
60% matchAccessory-led finishing pieces, curated tight assortment
What changes: Fine jewelry edit rather than eyewear design
CHIMI is a Stockholm eyewear label founded in 2016 by childhood friends Daniel Djurdjevic and Charlie Lindström. It builds sunglasses, optical frames, ski goggles and swim eyewear from Italian acetate, stainless steel and titanium, sold in bold colourways at mid-market prices. The brand runs stores in Stockholm, Oslo, Paris, New York and Cape Town, plus wholesale through SSENSE and other retailers. In November 2025 the company entered Swedish court-supervised reconstruction over roughly SEK 100 million of debt; trading continues while it restructures.