86% matchKiki De Montparnasse
Luxe lace plus sexual-wellness objects under one roof
What changes: More NY polish, ready-to-wear extension, higher price
Brand profile
Coco De Mer
British lingerie label pairing lace and silk with bondage-inflected detail, sold with curated erotica from its Covent Garden boutique.
LondonOrigin
WomenswearFocus
Quiet luxuryStyle
$$$Price
4 brands like Coco De Mer like Kiki De Montparnasse, Agent Provocateur, Fleur du Mal →
What to know about Coco De Mer
Lingerie built for undressing
French lace, silk and tulle are cut into strappy, open-cup and harness silhouettes — the range leans explicitly erotic rather than plain everyday underwear.
A shop, not just a label
The Monmouth Street store in Covent Garden sells the collections alongside erotica, so the products sit within a wider sensual-goods context.
La Perla training at lower prices
Former La Perla brand director Lucy Litwack has run it since 2014 and owns it after a 2017 buyout, bringing luxury-lingerie experience to a mid-to-high tier.
If you like Coco De Mer
86% match
91% matchAgent Provocateur
Same London provocateur lane, corsetry-led
What changes: Bigger global retail footprint, no erotica curation
79% matchFleur du Mal
Lingerie built to be seen, less harness hardware
What changes: Softer, more wearable-under-clothes than bondage-inflected
75% matchI.D. Sarrieri
Chantilly lace and crystal opulence over kink cues
What changes: Decorative luxury rather than fetish detailing; pricier
Brand facts
Coco de Mer is a London lingerie house founded in 2001 by Sam Roddick, daughter of Body Shop founder Anita Roddick, and named after the Seychelles palm with the world's largest seed. Collections pair French lace, silk and tulle with strappy, open-cup and harness-style silhouettes, sold alongside curated erotica in its Monmouth Street store in Covent Garden. Lovehoney bought the business in 2011; former La Perla brand director Lucy Litwack joined as managing director in 2014 and led a management buyout in 2017, remaining owner and CEO.
- Founded
- 2001
- Origin
- London, United Kingdom
- Made in
- UK
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary