Coco De Mer

$$$

StyleQuiet luxuryMinimalist / Contemporary

Known forSocks & underwear

Origin · London, United KingdomMade in · UKFounded · 2001

Coco de Mer is a London lingerie house founded in 2001 by Sam Roddick, daughter of Body Shop founder Anita Roddick, and named after the Seychelles palm with the world's largest seed. Collections pair French lace, silk and tulle with strappy, open-cup and harness-style silhouettes, sold alongside curated erotica in its Monmouth Street store in Covent Garden. Lovehoney bought the business in 2011; former La Perla brand director Lucy Litwack joined as managing director in 2014 and led a management buyout in 2017, remaining owner and CEO.

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