85% matchAgent Provocateur
Louder, fetish-leaning corsetry and sheers
What changes: More overtly provocative, British boudoir styling
Brand profile
Fleur du Mal
New York label by Jennifer Zuccarini making lace and silk lingerie meant to be seen, plus slips, bodysuits, swim and ready-to-wear.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Fleur du Mal like Agent Provocateur, I.D. Sarrieri, Livy →
What to know about Fleur du Mal
Fleur du Mal is a New York lingerie and ready-to-wear label founded in 2012 by Jennifer Zuccarini, who earlier launched Kiki de Montparnasse and spent four years as a Victoria's Secret design director. She serves as CEO and head designer. Collections follow the idea of lingerie meant to be seen: French lace bras and thongs, sheer bodysuits, silk slips, corset-inspired tops, plus swim and eveningwear. Celebrity stylists regularly pull pieces for red carpets and stage looks. Sold through fleurdumal.com and wholesale retailers including Ssense.
If you like Fleur du Mal
85% match
84% matchI.D. Sarrieri
Chantilly lace and silk satin, more embellished
What changes: Couture-level pricing, no ready-to-wear crossover
80% match
72% matchBrand facts
- Founded
- 2012
- Origin
- New York City, United States
- Made in
- USA, China, Europe
- Price
- $$$
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary, Quiet luxury