92% matchAstrid & Miyu
Same demi-fine stacking silver and gold, plus piercing studios
What changes: Bigger focus on in-store piercing and curated ear styling
Brand profile
DAISY LONDON
British jewellery brand making everyday recycled silver and gold-plated pieces, known for its Chakra bracelets and Estée Lalonde collaborations.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
What to know about DAISY LONDON
Daisy London is a British jewellery label founded in 2009 by Ruth Bewsey and part of the IBB Group of companies since 2012. It makes everyday pieces in recycled sterling silver and 18ct gold plate, including stacking and signet rings, chains, hoops and healing-stone designs. The Chakra bracelet, introduced in 2011, remains its best-known line, and its long-running collaboration with Estée Lalonde anchors the range. The brand launched in the United States in 2019 and sells via its own site, John Lewis and independent stockists.
If you like DAISY LONDON
Brand facts
- Founded
- 2009
- Origin
- London, United Kingdom
- Made in
- United Kingdom
- Price
- $$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury