90% matchAstrid & Miyu
London demi-fine layering with in-store piercing studios
What changes: More silver-led and service/piercing driven retail
Brand profile
Missoma
London-based demi-fine jewellery brand known for layerable gold-plated chains, hoops and gemstone pieces priced between costume and fine jewellery.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Missoma like Astrid & Miyu, Monica Vinader, Edge of Ember →
What to know about Missoma
Demi-fine sits between two tiers
Gold-plated sterling silver and hand-sourced gemstones put the price between costume jewellery and solid gold fine pieces.
Built for stacking and layering
The range centres on layerable chains, hoops, signet rings, charm necklaces and pendants meant to be worn together rather than alone.
Founder still runs the design
Marisa Hordern started the label in 2007 and remains creative director from its west London base; it grew via social media and influencer work, including designer Harris Reed.
If you like Missoma
90% match
86% matchMonica Vinader
British demi-fine with engravable and gemstone staples
What changes: Higher price, more gifting/personalisation focus
85% matchEdge of Ember
London vermeil with an ethical-sourcing angle
What changes: Smaller range, sustainability-first messaging
82% matchDAISY LONDON
Everyday recycled gold-plate at friendlier prices
What changes: Cheaper, more trend/collab-led than gemstone-led
Brand facts
Missoma is a London demi-fine jewellery label founded in 2007 by Marisa Hordern, who still leads it as creative director from the brand's west London base. It works mainly in gold-plated sterling silver and hand-sourced gemstones, focusing on layerable chains, hoops, signet rings, charm necklaces and pendants that sit between costume and fine jewellery in price. The brand built its audience through social media and early influencer collaborations, and has worked with designer Harris Reed. Family-owned investor Capital Generation Partners has held a stake since 2019; Missoma ships worldwide.
- Founded
- 2007
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury