Astrid & Miyu

Astrid & Miyu is a London demi-fine jewellery label founded in 2012 by Korean-born Connie Nam. It sells sterling silver, gold-plated and solid gold stacking rings, huggie hoops, chains and charms designed for layering and ear stacks at accessible prices. Nam grew the business from pure e-commerce into physical retail and wholesale, with Selfridges among its stockists. Its main differentiator is in-store piercing studios, first trialled at the flagship and then rolled out across stores after customer demand, plus pop-up piercing boutiques.