Daniel Simmons

Daniel Simmons, shortened to DS, is the clothing label of the British digital content creator of the same name, who documents design and manufacturing to an audience of roughly a million followers. The company trades from a London address and ships worldwide, selling menswear and accessories in a restrained, texture-led register: painted and pleated trousers, knitwear, outerwear and leather goods such as the Scandicci slouch bag. Buyers consistently cite material quality and high prices. Simmons runs the label independently, with no reported outside ownership.