88% matchTiffany & Co.
Heritage diamond bridal specialist with global retail scale
What changes: Broader silver/gifting range and stronger brand-as-icon retail than mining-backed rarity
Brand profile
De Beers
De Beers is a London-headquartered diamond miner and high-jewellery house, 85% owned by Anglo American, which is currently selling the business.
LondonOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
4 brands like De Beers like Tiffany & Co., Harry Winston, Cartier →
What to know about De Beers
The miner sells you the ring
De Beers mines, sorts and trades rough diamonds, then retails through De Beers Jewellers — the store sits at the end of its own supply chain.
Bridal rings and high jewellery
The retail range centres on engagement and wedding rings plus high jewellery, sold from a London flagship and boutiques in Asia, the Middle East and the US.
Natural stones under real pressure
Lab-grown diamonds cut demand enough that owner Anglo American wrote the business down by $2.9bn in 2024 and $2.3bn in 2025, and is now selling it.
If you like De Beers
88% match
86% matchHarry Winston
Rare-diamond obsessive, red-carpet high jewellery
What changes: No mining arm; watchmaking under Swatch and smaller boutique network
80% matchCartier
Broader maison — icon jewellery and watches beyond diamonds
What changes: Design-led signature collections rather than stone-first sourcing
78% matchVan Cleef
Motif-driven Parisian high jewellery craft
What changes: Coloured stones and Alhambra motif over solitaire-diamond bridal
Brand facts
De Beers mines, sorts and sells rough diamonds and, through De Beers Jewellers, retails bridal rings and high jewellery from a London flagship and boutiques across Asia, the Middle East and the US. Anglo American holds 85% and the government of Botswana 15%. Anglo booked a $2.9 billion writedown in 2024 and a further $2.3 billion in 2025 as lab-grown stones eroded natural-diamond demand, and is running a structured sale; a consortium led by former CEO Gareth Penny was reported as preferred bidder in mid-2026.
- Founded
- 1888
- Origin
- London, United Kingdom
- Price
- $$$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Quiet luxury, Minimalist / Contemporary