A woman wearing De Beers db classic round brilliant diamond studs

De Beers

$$$$$
StyleQuiet luxuryMinimalist / Contemporary
Known forJewelry
Origin · London, United KingdomMade in · Asia, EuropeFounded · 1888

De Beers mines, sorts and sells rough diamonds and, through De Beers Jewellers, retails bridal rings and high jewellery from a London flagship and boutiques across Asia, the Middle East and the US. Anglo American holds 85% and the government of Botswana 15%. Anglo booked a $2.9 billion writedown in 2024 and a further $2.3 billion in 2025 as lab-grown stones eroded natural-diamond demand, and is running a structured sale; a consortium led by former CEO Gareth Penny was reported as preferred bidder in mid-2026.

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