Deadways

Deadways is an independent Cebu streetwear label founded in 2013 by graphic designer Franz Villanueva, who earlier ran the cult Filipino brand Product of Uranus. The line centers on bold, irreverent graphic tees, longsleeves, caps and socks, extended by UV-resistant cycling jerseys, moto gear and Cordura and X-Pac bags aimed at the city's fixed-gear, BMX, skate and tattoo subcultures. Goods sell via deadways.com, Lazada and the brand's Cebu City flagship concept store, Pacific Originals, opened 2017. Tees run near 1,000 pesos; bags reach roughly 7,000. Ownership remains founder-held.