DEDICATED

DEDICATED is a Stockholm-based clothing label founded by Johan Graffner, originally trading as The Tshirt Store before rebranding. It builds graphic and slogan tees, sweatshirts, chinos, dresses and swimwear around certified fibres, using GOTS organic, Fairtrade and Regenerative Organic Certified cotton plus recycled polyester and Tencel-Lyocell, with SA8000 social-standard production. Artist, illustrator and photographer collaborations drive the prints, including the Non-Violence knotted-gun tee. The Stockholm crew-neck tee is the core men's style; mainline tees run roughly $49 and sweatshirts around $110. Still independent and founder-led.