Brand profile

Dita Eyewear

Los Angeles luxury eyewear label founded in 1995, known for Japanese-made titanium and acetate frames such as the Mach and Grandmaster series.

Los AngelesOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price

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A man wearing a Dita Eyewear grey to clear gradient sunglass

What to know about Dita Eyewear

Made in Japan, by hand

Frames are produced in Japan from beta-titanium and Japanese acetate, with hand-finishing, screwless hinges and engraved detailing — the reason for the price.

Mid-century archetypes, redrawn

The founders came from photography, film and graphic design, and rework 1950s and 1960s frame shapes into families like the Mach series, Grandmaster and Lancier sport line.

A maker for other labels

Beyond its own collections, the group has developed eyewear for other designer brands, which explains its standing at the top of the luxury eyewear tier.

Known forEyewear & sunglasses

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Brand facts

DITA is a Los Angeles luxury eyewear house founded in 1995 by childhood friends John Juniper and Jeff Solorio, who applied backgrounds in photography, film and graphic design to 1950s and 1960s frame archetypes. Frames are made in Japan from beta-titanium and Japanese acetate with hand-finishing, screwless hinges and engraved detailing; recurring families include the Mach series, Grandmaster and the Lancier sport line. The group has also developed eyewear for other designer labels. Solorio left the company in 2018; Juniper continues to lead design.

Founded
1995
Origin
Los Angeles, United States
Made in
USA
Price
$$$$$
Focus
Unisex
Facts checked
August 2026
Styles
Quiet luxury, Minimalist / Contemporary, Streetwear

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