Dope Snow

Dope Snow is the in-house snow apparel label of Swedish e-commerce group Ridestore AB, founded in 2006 by brothers Linus and Emil Hellberg and headquartered in Gothenburg. Launched in 2008 as Ridestore's first own brand, Dope sells direct-to-consumer ski and snowboard outerwear aimed at a young park and freestyle audience: boxy, oversized shells, insulated jackets, baggy bib pants, mittens, goggles and hoods in bold colorways. Jackets typically run $180-$240. Ridestore acquired the Dope trademark for the US and Canada in 2020, and the brand sponsors riders including Olympic freestyle skier Jesper Tjäder.