Dr. Denim

Dr. Denim (also styled Dr. Denim Jeansmakers) is a Gothenburg denim label founded in 2004 and owned by the Graah family, whose father Morten Graah worked in European denim distribution, bringing Edwin and G-Star Raw to Scandinavia. The brand makes affordable jeans for men and women, from skinny fits to relaxed, baggy and straight cuts such as Moxy, Echo, Hill, Omar and Dash, plus shirts, knitwear and basics. Most jeans cost about $88–108, and it sells online and through European and Canadian stockists.