Brand profile
EBIT™
Italian-made, gender-fluid label by Simon Whitehouse using conceptual detailing to spark mental-health conversation in fashion.
MilanOrigin
Minimalist / ContemporaryStyle
$$$Price
Similar to Maison Margiela, Helmut Lang, stein →
What to know about EBIT™
Mental health is the brief
The name stands for Enjoy Being in Transition, and the debut ready-to-wear collection launched around World Mental Health Day rather than a standard fashion calendar drop.
Founded by an industry insider
Simon Whitehouse started it in 2021 during the pandemic while running Italian retailer Modes, having previously been CEO of JW Anderson.
Raw edges as visual language
Gender-fluid pieces made in Italy from organic cotton, denim, gabardine and jersey, with exposed seams and a recurring hexagonal cut-out standing for healing and concealment.
Looks from EBIT™
Shop EBIT™ →
EBIT Men's Patchwork Gilet in Blue, Size Small$345
EBIT Men's Octagon Patch Denim Jeans in Blue, Size 34"$384
EBIT Men's Inverted Pleat Gaberdine Jacket in Blackstone, Size Small$486
EBIT Men's Honeycomb Knit Cardigan in Blue, Size Medium$525
EBIT Men's Octagon Patch Denim Jacket in Blue, Size Large$455Shop EBIT™
Shop all EBIT™ ↗Available atEND.
If you like EBIT™
80% matchMaison Margiela
Original blueprint for raw edges and exposed seams
74% matchHelmut Lang
Deconstructed minimalism with utilitarian hardware
72% matchstein
Genderless tailoring built on unusual fabric research
70% matchCMMN SWDN
Small conceptual label with narrative-led collections
Keep exploring
Brand facts
EBIT™ — short for Enjoy Being in Transition — is a mental-health-focused label founded by fashion executive Simon Whitehouse (CEO of Italian retailer Modes, formerly CEO of JW Anderson) during the pandemic. It debuted ready-to-wear with the TRUE STORIES [E050] collection for Spring/Summer 2024, launched around World Mental Health Day exclusively at Modes. The gender-fluid range is produced in Italy from organic cotton, denim, gabardine and jersey, with raw edges, exposed seams and a recurring hexagonal cut-out motif signalling healing and concealment. Collaborators include Glen Luchford, Soo Joo Park, Michel Gaubert and M/M (Paris). Now stocked at END.
- Founded
- 2021
- Origin
- Milan, Italy
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Avant-garde
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