Brand profile
EBIT™
Italian-made, gender-fluid label by Simon Whitehouse using conceptual detailing to spark mental-health conversation in fashion.
MilanOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like EBIT™ like Maison Margiela, Helmut Lang, stein →
What to know about EBIT™
EBIT™ — short for Enjoy Being in Transition — is a mental-health-focused label founded by fashion executive Simon Whitehouse (CEO of Italian retailer Modes, formerly CEO of JW Anderson) during the pandemic. It debuted ready-to-wear with the TRUE STORIES [E050] collection for Spring/Summer 2024, launched around World Mental Health Day exclusively at Modes. The gender-fluid range is produced in Italy from organic cotton, denim, gabardine and jersey, with raw edges, exposed seams and a recurring hexagonal cut-out motif signalling healing and concealment. Collaborators include Glen Luchford, Soo Joo Park, Michel Gaubert and M/M (Paris). Now stocked at END.
Looks from EBIT™
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If you like EBIT™
80% matchMaison Margiela
Original blueprint for raw edges and exposed seams
What changes: Far higher price and full luxury house breadth
74% matchHelmut Lang
Deconstructed minimalism with utilitarian hardware
What changes: Colder 90s minimalism, less conceptual messaging
72% matchstein
Genderless tailoring built on unusual fabric research
What changes: Quieter, no message-driven graphics or raw finishes
70% matchCMMN SWDN
Small conceptual label with narrative-led collections
What changes: Menswear-focused, Scandinavian rather than Italian make
Brand facts
- Founded
- 2021
- Origin
- Milan, Italy
- Price
- $$$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Avant-garde