86% matchVolcom
Stone-logo boardsports basics, snow-heavy range
What changes: Broader snow/surf technical outerwear, bigger footprint
Brand profile
Element
American skate brand founded in 1992, making decks and nature-themed casual apparel; now licensed under Authentic Brands Group after its 2023 Boardriders deal.
IrvineOrigin
UnisexFocus
SkatewearStyle
$$Price
20 brands like Element like Volcom, RVCA, VANS →
What to know about Element
Skate hardgoods, not just graphic tees
Element still sells decks, trucks, wheels and griptape alongside its hoodies, tees, flannels and chinos, so the apparel sits next to actual skate equipment.
Nature imagery is the through-line
Founded in 1992 by skater Johnny Schillereff as Underworld Element, the brand built its circled-tree logo and outdoors motifs around responsibly sourced wood.
Now a licensed label
Authentic Brands Group acquired parent Boardriders in 2023 and licenses Element out; the US licensee changed in late 2024, so product and fit can vary by partner.
How Element fits
Overall fit
slightly large
Shoppers generally report Element apparel fits like standard skate gear — nominally true to size on the label but wearing loose and roomy, so slimmer builds often find their normal size a bit oversized.
Tip: Take your usual size for the intended relaxed skate look, and size down one if you want anything close to a trim fit.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular to relaxed flannel/woven cut, straight through the body | Order your usual size; expect a casual rather than tailored drape. |
| Trousers & pants | true to size | straight to relaxed chino and work-pant shapes | Take your measured waist size and choose the fit name (slim vs relaxed) rather than adjusting the number. |
| Jeans & denim | true to size | straight or loose skate denim with room through the thigh and knee | Buy your normal waist; pick the slim fit if the loose skate cut is too much volume. |
| Jackets | slightly large | relaxed outerwear cut with space for a hoodie underneath | Stay true to size since layering room is already built in. |
| T-shirts & graphic tees | slightly large | boxy to relaxed, wide through the chest with drop-ish shoulders on graphic styles | Size down if you prefer a fitted tee, otherwise stay true to size for the intended loose skate look. |
| Hoodies & sweatshirts | slightly large | relaxed pullover shape with room for layering | Stick with your normal size — sizing up usually ends up noticeably oversized. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Element
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82% matchRVCA
Surf-skate-art crossover with same mall-level pricing
What changes: More art-collab and boardshort focus, no hardgoods
78% matchVANS
Core skate heritage led by footwear rather than decks
What changes: Shoes are the anchor; far larger and more mainstream
76% matchEtnies
Skate-first with sustainability messaging baked in
What changes: Footwear-led, smaller apparel offering
Element fit questions
Does Element run big or small?
Element fits slightly large. Take your usual size for the intended relaxed skate look, and size down one if you want anything close to a trim fit. Shoppers generally report Element apparel fits like standard skate gear — nominally true to size on the label but wearing loose and roomy, so slimmer builds often find their normal size a bit oversized.
How does Element fit?
Shoppers generally report Element apparel fits like standard skate gear — nominally true to size on the label but wearing loose and roomy, so slimmer builds often find their normal size a bit oversized. Overall shape: relaxed, skate-influenced cut with generous room through the chest and shoulders.
How do Element shirts & overshirts fit?
Element shirts & overshirts fits true to size. Order your usual size; expect a casual rather than tailored drape. Shape: regular to relaxed flannel/woven cut, straight through the body.
How do Element trousers & pants fit?
Element trousers & pants fits true to size. Take your measured waist size and choose the fit name (slim vs relaxed) rather than adjusting the number. Shape: straight to relaxed chino and work-pant shapes.
How do Element jeans & denim fit?
Element jeans & denim fits true to size. Buy your normal waist; pick the slim fit if the loose skate cut is too much volume. Shape: straight or loose skate denim with room through the thigh and knee.
Brand facts
Element makes skate hardgoods and casual apparel: decks, trucks, wheels and griptape alongside hoodies, tees, flannels, chinos and outerwear carrying its circled-tree logo. Skater Johnny Schillereff started it in 1992 as Underworld Element, building the identity around nature imagery and responsibly sourced wood. Authentic Brands Group acquired parent company Boardriders in September 2023 and now licenses Element to third-party operators. Former US licensee Liberated Brands lost those rights in December 2024 and filed for Chapter 11 in February 2025; the label continues under new partners.
- Founded
- 1992
- Origin
- Irvine, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Skatewear, Streetwear, Gorpcore / Outdoor