Brand profile

Billabong

Australian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.

Gold CoastOrigin
UnisexFocus
StreetwearStyle
$$Price

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A man wearing a Billabong outfit sitting outside with a surf boardBillabong — GOOD TIMES LO TIDE Winter MossBillabong — Sundays Shirt

What to know about Billabong

Australian surf label started in 1973 by Gordon Merchant, who triple-stitched boardshorts at home in Burleigh Heads on the Gold Coast. The range covers boardshorts, wetsuits, graphic tees, boardshirts, denim, bikinis and backpacks, with beach-worn prints, washed colour and relaxed cuts. Authentic Brands Group bought parent Boardriders from Oaktree Capital, closing the deal on 1 September 2023, and now licenses production and distribution. US licensee Liberated Brands filed Chapter 11 in February 2025, shutting the American store fleet; the brand continues via wholesale and e-commerce.

Known forSwimwearT-shirts & graphic tees

The pieces that define Billabong

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Triple-Stitched Boardshorts

The founding product — Gordon Merchant's triple-stitched boardshorts built Billabong in 1973 and still anchor the range.

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Cordoba Boardshirt

The relaxed short-sleeve boardshirt in washed prints is Billabong's post-surf uniform and the piece currently carrying the line.

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Available atREVOLVR Menswear

How Billabong fits

Overall fit

true to size

Most shoppers find Billabong roughly true to size with a relaxed, easygoing cut, though cotton tees and fleece can shrink slightly and boardshort waistbands are often reported as snug for their stated number.

Tip: Take your usual size for a relaxed surf fit, and only size down if you want tops to sit closer to the body.

relaxed fittrue to sizeboardshorts run snug in the waisttees shrink a littleroomy through the body

Medium confidence · based on 14 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly largerelaxed, roomy through chest and shoulders in typical surf-fleece styleStick to your usual size, or size down if you dislike a baggy hood-and-shoulder fit.
Jacketsslightly largerelaxed casual outerwear cut with space for a hoodie underneathStay with your usual size since there is already room for layering.
Jeans & denimtrue to sizevaries by block, from slim-taper to straight, generally with a comfortable riseGo with your usual waist, and note that stretch denim may relax about half a size with wear.
Shirts & overshirtstrue to sizerelaxed boardshirt/camp-collar cut with a straight, unshaped bodyOrder your normal size; size down only if you want a trimmer silhouette in short-sleeve prints.
T-shirts & graphic teestrue to sizeregular to relaxed, fairly straight body with a wider sleeveBuy your normal size, but consider sizing up if you want extra room after a hot wash since the cotton can shrink slightly.
Trousers & pantstrue to sizerelaxed to straight, with elastic or drawcord waists that add some flexibilityTake your measured waist size and expect a relaxed leg.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Billabong fit questions

Does Billabong run big or small?

Billabong fits true to size. Take your usual size for a relaxed surf fit, and only size down if you want tops to sit closer to the body. Most shoppers find Billabong roughly true to size with a relaxed, easygoing cut, though cotton tees and fleece can shrink slightly and boardshort waistbands are often reported as snug for their stated number.

How does Billabong fit?

Most shoppers find Billabong roughly true to size with a relaxed, easygoing cut, though cotton tees and fleece can shrink slightly and boardshort waistbands are often reported as snug for their stated number. Overall shape: relaxed, surf-casual cut with roomy chest and armholes rather than slim tailoring.

How do Billabong hoodies & sweatshirts fit?

Billabong hoodies & sweatshirts fits slightly large. Stick to your usual size, or size down if you dislike a baggy hood-and-shoulder fit. Shape: relaxed, roomy through chest and shoulders in typical surf-fleece style.

How do Billabong jackets fit?

Billabong jackets fits slightly large. Stay with your usual size since there is already room for layering. Shape: relaxed casual outerwear cut with space for a hoodie underneath.

How do Billabong jeans & denim fit?

Billabong jeans & denim fits true to size. Go with your usual waist, and note that stretch denim may relax about half a size with wear. Shape: varies by block, from slim-taper to straight, generally with a comfortable rise.

Brand facts

Founded
1973
Origin
Gold Coast, Australia
Made in
China, Vietnam, Indonesia
Price
$$
Focus
Unisex
Styles
Streetwear, Skatewear, Athleisure / Sportswear

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