A man wearing a Billabong outfit sitting outside with a surf board

Billabong

$$
StyleStreetwearSkatewearAthleisure / Sportswear
Known forSwimwearT-shirts & graphic tees
Origin · Gold Coast, AustraliaMade in · AsiaFounded · 1973

Australian surf label started in 1973 by Gordon Merchant, who triple-stitched boardshorts at home in Burleigh Heads on the Gold Coast. The range covers boardshorts, wetsuits, graphic tees, boardshirts, denim, bikinis and backpacks, with beach-worn prints, washed colour and relaxed cuts. Authentic Brands Group bought parent Boardriders from Oaktree Capital, closing the deal on 1 September 2023, and now licenses production and distribution. US licensee Liberated Brands filed Chapter 11 in February 2025, shutting the American store fleet; the brand continues via wholesale and e-commerce.

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How Billabong fits
CategoryRunsShapeLengthSize adviceConfidence
T-shirts & graphic teestrue to sizeregular to relaxed, fairly straight body with a wider sleeveregular, long enough to stay tucked or untuckedBuy your normal size, but consider sizing up if you want extra room after a hot wash since the cotton can shrink slightly.medium
Hoodies & sweatshirtsslightly largerelaxed, roomy through chest and shoulders in typical surf-fleece styleregular, sometimes a touch short in the body after washingStick to your usual size, or size down if you dislike a baggy hood-and-shoulder fit.medium
Shirts & overshirtstrue to sizerelaxed boardshirt/camp-collar cut with a straight, unshaped bodyregular to slightly short, designed to be worn untuckedOrder your normal size; size down only if you want a trimmer silhouette in short-sleeve prints.medium
Trousers & pantstrue to sizerelaxed to straight, with elastic or drawcord waists that add some flexibilityregular inseam, often longer than expected on shorter framesTake your measured waist size and expect a relaxed leg.low
Jeans & denimtrue to sizevaries by block, from slim-taper to straight, generally with a comfortable riseregular inseam with a little stacking on slim fitsGo with your usual waist, and note that stretch denim may relax about half a size with wear.low
Jacketsslightly largerelaxed casual outerwear cut with space for a hoodie underneathregular, hip-length on most stylesStay with your usual size since there is already room for layering.low
Does Billabong run big or small?

Billabong fits true to size. Take your usual size for a relaxed surf fit, and only size down if you want tops to sit closer to the body. Most shoppers find Billabong roughly true to size with a relaxed, easygoing cut, though cotton tees and fleece can shrink slightly and boardshort waistbands are often reported as snug for their stated number.

How does Billabong fit?

Most shoppers find Billabong roughly true to size with a relaxed, easygoing cut, though cotton tees and fleece can shrink slightly and boardshort waistbands are often reported as snug for their stated number. Overall shape: relaxed, surf-casual cut with roomy chest and armholes rather than slim tailoring.

How do Billabong t-shirts & graphic tees fit?

Billabong t-shirts & graphic tees fits true to size. Buy your normal size, but consider sizing up if you want extra room after a hot wash since the cotton can shrink slightly. Shape: regular to relaxed, fairly straight body with a wider sleeve.

How do Billabong hoodies & sweatshirts fit?

Billabong hoodies & sweatshirts fits slightly large. Stick to your usual size, or size down if you dislike a baggy hood-and-shoulder fit. Shape: relaxed, roomy through chest and shoulders in typical surf-fleece style.

How do Billabong shirts & overshirts fit?

Billabong shirts & overshirts fits true to size. Order your normal size; size down only if you want a trimmer silhouette in short-sleeve prints. Shape: relaxed boardshirt/camp-collar cut with a straight, unshaped body.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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