Billabong embodies the spirit of surf culture, combining laid-back aesthetics with functional design. Expect to find vibrant prints, relaxed silhouettes, and high-performance materials that are perfect for both carving waves and soaking up sun. Each piece is crafted with an adventurous spirit in mind, offering styles that easily transition from the beach to casual hangouts. With a focus on fit and comfort, Billabong's apparel is designed to inspire a lifestyle of freedom and exploration.
Brands like Quiksilver, Rip Curl, O'Neill, and Hurley resonate with the same ethos, celebrating an active lifestyle infused with a sense of adventure. Their commitment to quality materials and timeless designs reflects a shared passion for surf culture and the endless quest for the perfect wave. Dive into our curated list to discover more brands that capture the essence of this exhilarating lifestyle.
Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.
Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.
Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
Think a brand feels off? We’d love your take [share feedback →]
Love brands like Billabong? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.
