Brand profile

DVF

New York house founded by Diane von Furstenberg, known for jersey wrap dresses and bold prints, now under creative director Nathan Jenden.

New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price

4 brands like DVF like Emilio Pucci, Alice and Olivia, Rixo →

A woman wearing DVF black sonja dress

What to know about DVF

One dress built the house

Founded in 1972 around the jersey wrap dress and bold graphic prints, which still anchor the collections and explain why tops are the strongest category.

Still independent, newly redirected

The company remains family-controlled under CEO Graziano de Boni, with Nathan Jenden named creative director in early 2025 and showing his first collection for spring 2025.

Archive sold alongside new season

DVF Vintage, launched October 2025, resells past pieces from the archive, while a February 2025 Zalando deal handles European retail; the flagship is on Washington Street in Tribeca.

If you like DVF

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Emilio Pucci

$$$$Statement printsFlorence, Italy

Kaleidoscopic print heritage with jet-set resort DNA

What changes: LVMH-owned Italian luxury at higher price and more silk resortwear

A woman wearing a Rixo evie silk midi dress79% match

Rixo

$$$Printed silkLondon, United Kingdom

Archive-sourced prints on easy silk dresses, softer palette

What changes: London indie at lower price, vintage-romantic rather than 70s power dressing

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Camilla

$$$$Resort printsSydney, Australia

Hand-drawn maximalist prints, kaftan-led resort spin

What changes: Bohemian embellished resort rather than city wrap-dress dressing

Brand facts

DVF is the New York label founded by Belgian-born designer Diane von Furstenberg, built around the jersey wrap dress and bold graphic prints. The house remains independent and family-controlled, led by CEO Graziano de Boni, with Nathan Jenden returning in January 2024 and named creative director in early 2025; his first collection was spring 2025. Recent moves include an exclusive European retail partnership with Zalando announced February 2025 and DVF Vintage, a resale and archive shop launched October 2025. Its flagship sits on Washington Street in Tribeca.

Founded
1972
Origin
New York City, United States
Made in
China, Italy, USA
Price
$$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury, Y2K

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