90% matchStrafe Ski
Athlete-owned freeride bibs and shells, same core-skier ethos
What changes: Higher price point and more Aspen-luxe finish
Brand profile
Independent Denver ski and snowboard brand making durable bibs, Gore-Tex shells and insulated outerwear for resort and backcountry riding.
4 brands like Flylow like Strafe Ski, Stio, Norrona →

Flylow makes ski and snowboard outerwear from Denver, Colorado, founded in 2005 by skiers Greg Steen and Dan Abrams, who wanted shells tough enough for backcountry days. The range centers on burly bibs and hardshells, including the Baker Bib, the two-layer Gore-Tex Dante jacket, and women's pieces such as the Freya jacket and Foxy insulated bib, plus the lower-priced Boundary Line resort collection. The company remains independent and in 2024 launched Leftover Land, a resale site, alongside a bib buyback program.
90% matchAthlete-owned freeride bibs and shells, same core-skier ethos
What changes: Higher price point and more Aspen-luxe finish
76% match
74% matchActivity-specific Gore-Tex ski kit, Scandinavian precision
What changes: Pricier, wider sport-by-sport lineup
66% matchSki-touring apparel backed by hardgoods engineering
What changes: Gear-first brand, apparel is secondary