84% matchCitizens of Humanity
LA premium denim house, fit-obsessed and vertically made
What changes: Denim-first with less tailoring and outerwear breadth
Brand profile
FRAME
Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.
Los AngelesOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
27 brands like FRAME like Citizens of Humanity, SLVRLAKE, AGOLDE →
What to know about FRAME
Denim is the founding discipline
FRAME started in 2012 as a denim specialist, and named fits like Le High Straight, Le Skinny de Jeanne and Le Crop remain what the label is best known for.
Swedish eye on California dressing
Founders Erik Torstensson and Jens Grede run it from Los Angeles, pairing relaxed West Coast shapes with restrained European tailoring in neutral colours.
Now a full upper-mid wardrobe
Beyond jeans the range covers leather outerwear, cashmere knits, silk shirting, tailoring and shoes, sold through its own stores plus Net-a-Porter and Nordstrom.
How FRAME fits
Overall fit
slightly small
Shoppers generally find FRAME cuts on the trim, fashion-oriented side of true to size, with stretch denim accommodating most builds while tops and outerwear can feel snug across the chest and shoulders.
Tip: Order your usual size in straight and relaxed denim, but consider sizing up in slim tees, shirting and knitwear if you have a broader build.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Trousers & pants | true to size | clean slim-to-straight tailored leg | Stick with your usual waist; the cut is trim but not restrictive. |
| Shirts & overshirts | slightly small | trim, tapered body with a narrow armhole | Broader or athletic builds usually go up a size for comfort through the chest. |
| Jeans & denim | true to size | slim through the seat and thigh in L'Homme slim/skinny; cleaner regular cut in straight and relaxed styles | Take your measured waist size — stretch fabrics relax about half a size after wear, so avoid sizing up unless you are between sizes. |
| Jackets | slightly small | close-fitting, particularly in leather and suede outerwear | Size up if you plan to layer over knitwear, as leather styles are cut lean. |
| T-shirts & graphic tees | slightly small | slim to fitted, close through the chest and sleeve | Size up one if you prefer any drape or have a muscular chest. |
| Hoodies & sweatshirts | true to size | regular with a slightly relaxed body | Take your normal size; go up one only if you want a distinctly oversized look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like FRAME
See all 27 brands like FRAME →84% match
84% matchSLVRLAKE
Logo-free Italian-denim jeans, vintage rather than sleek cuts
What changes: Denim-only, no full ready-to-wear range
80% matchAGOLDE
Vintage-wash LA denim with the same neutral simplicity
What changes: Younger, more retro-leaning; narrower RTW offering
78% matchrag & bone
Denim-rooted contemporary with a New York edge
What changes: Sharper, more fashion-forward and city-coded than Californian ease
FRAME fit questions
Does FRAME run big or small?
FRAME fits slightly small. Order your usual size in straight and relaxed denim, but consider sizing up in slim tees, shirting and knitwear if you have a broader build. Shoppers generally find FRAME cuts on the trim, fashion-oriented side of true to size, with stretch denim accommodating most builds while tops and outerwear can feel snug across the chest and shoulders.
How does FRAME fit?
Shoppers generally find FRAME cuts on the trim, fashion-oriented side of true to size, with stretch denim accommodating most builds while tops and outerwear can feel snug across the chest and shoulders. Overall shape: slim to trim regular with a European cut through the chest and thigh.
How do FRAME trousers & pants fit?
FRAME trousers & pants fits true to size. Stick with your usual waist; the cut is trim but not restrictive. Shape: clean slim-to-straight tailored leg.
How do FRAME shirts & overshirts fit?
FRAME shirts & overshirts fits slightly small. Broader or athletic builds usually go up a size for comfort through the chest. Shape: trim, tapered body with a narrow armhole.
How do FRAME jeans & denim fit?
FRAME jeans & denim fits true to size. Take your measured waist size — stretch fabrics relax about half a size after wear, so avoid sizing up unless you are between sizes. Shape: slim through the seat and thigh in L'Homme slim/skinny; cleaner regular cut in straight and relaxed styles.
Brand facts
FRAME is a Los Angeles-based label founded in 2012 by Swedish creatives Erik Torstensson and Jens Grede, who launched it as a denim specialist before broadening into full ready-to-wear. Core products include the Le High Straight, Le Skinny de Jeanne and Le Crop styles, alongside leather outerwear, cashmere knitwear, silk shirting, tailoring and footwear. The aesthetic pairs relaxed California dressing with restrained European tailoring in neutral palettes. The brand sells through its own stores in Los Angeles, New York and London, its site, and department stores including Net-a-Porter and Nordstrom.
- Founded
- 2012
- Origin
- Los Angeles, United States
- Made in
- USA, Europe
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Workwear / Heritage