Frankies Bikinis
Frankies Bikinis is a California swim and beach-lifestyle label founded in 2012 by Francesca Aiello, then 17, with her mother Mimi in Malibu. It built its following on cheeky bottoms, triangle tops and rib-knit and floral prints sold direct-to-consumer and through Revolve, Free People, Kith and Bloomingdale's. The range now spans ready-to-wear, knitwear, activewear and men's swim, with celebrity capsules including Sydney Sweeney, Pamela Anderson, Naomi Osaka and Hailee Steinfeld. Victoria's Secret took an $18 million minority stake in 2022; the first permanent store opened in Malibu in 2024.
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