86% matchTROPIC OF C
Model-founded LA swim, earthier and more sustainability-led
What changes: Muted solids and recycled nylon rather than playful prints
Brand profile
Frankies Bikinis
Malibu-founded swimwear and beach lifestyle brand known for cheeky bikini cuts, playful prints and celebrity capsule collections.
MalibuOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Frankies Bikinis like TROPIC OF C, LSpace, BOND-EYE →
What to know about Frankies Bikinis
Men here means swim, mostly
The label began as women's swimwear and still centres there; the men's side is a swim extension, not a full wardrobe, so expect trunks rather than tailoring.
Cheeky Malibu cuts, mid price
Founded in Malibu in 2012 by 17-year-old Francesca Aiello and her mother, it built its name on triangle tops, high-cut bottoms, rib knits and florals.
Celebrity capsules drive the calendar
Drops with Sydney Sweeney, Pamela Anderson, Naomi Osaka and Hailee Steinfeld anchor the release schedule, backed by Victoria's Secret's $18m minority stake from 2022.
If you like Frankies Bikinis
86% match
82% matchLSpace
Older California swim house, more fit-engineered
What changes: Broader size/fit focus, less trend-cycle hype
80% matchBOND-EYE
Crinkle-fabric Aussie take on the same cheeky cuts
What changes: Signature texture over prints; made in Australia
78% matchTigerlily
Print-heavy Australian resort with holiday-dressing range
What changes: Bohemian resort styling rather than LA celebrity capsules
Brand facts
Frankies Bikinis is a California swim and beach-lifestyle label founded in 2012 by Francesca Aiello, then 17, with her mother Mimi in Malibu. It built its following on cheeky bottoms, triangle tops and rib-knit and floral prints sold direct-to-consumer and through Revolve, Free People, Kith and Bloomingdale's. The range now spans ready-to-wear, knitwear, activewear and men's swim, with celebrity capsules including Sydney Sweeney, Pamela Anderson, Naomi Osaka and Hailee Steinfeld. Victoria's Secret took an $18 million minority stake in 2022; the first permanent store opened in Malibu in 2024.
- Founded
- 2012
- Origin
- Malibu, United States
- Made in
- USA, Asia
- Price
- $$
- Typical prices
- Swimwear $106–$219
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Athleisure / Sportswear, Minimalist / Contemporary