Brand profile

Kith

New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.

New York CityOrigin
MenswearFocus
StreetwearStyle
$$$Price

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A man sitting on a desk wearing a beige Kith floral printed jacket and matching pants and bag

What to know about Kith

Kith is a New York fashion and lifestyle label founded in 2011 by Ronnie Fieg, who remains owner, CEO and creative director of the privately held company. It began as a footwear retailer inside Atrium and grew into an in-house apparel line plus multi-brand retail, with stores in SoHo, Brooklyn, Miami, Los Angeles, Tokyo, Paris, London, Toronto and Seoul. Signature output includes knit and fleece sportswear, box-logo pieces, sneaker collaborations with adidas, Nike, Asics and New Balance, NFL and Knicks tie-ins, and a 2025 Giorgio Armani partnership. Kith Treats cereal bars sit inside many stores.

Known forHoodies & sweatshirtsT-shirts & graphic teesSneakers

How Kith fits

Overall fit

true to size

Kith apparel is generally reported to fit true to size with a contemporary, slightly relaxed cut, though heavyweight fleece can feel a touch boxy.

Tip: Order your usual size for most pieces; consider sizing down on heavier fleece if you want a cleaner fit.

true to sizeslightly relaxedboxy fleecepremium heavyweight feel

Medium confidence · based on 12 sources

By category

CategoryRunsShapeSize advice
T-shirts & graphic teestrue to sizeregularTake your normal size; the fit is a modern regular that isn't clingy.
Hoodies & sweatshirtsslightly largerelaxed and boxyConsider sizing down if you prefer a trimmer look, as the heavyweight fleece runs relaxed.
Shirts & overshirtstrue to sizeregularStick with your usual size for a standard contemporary fit.
Trousers & pantstrue to sizerelaxedOrder your normal waist; legs tend to sit relaxed rather than slim.
Sneakerstrue to sizestandard volume, varies by collaboration silhouetteFollow the sizing of the underlying collab model (adidas, Nike, New Balance, Asics) as you normally would for that shoe.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Kith fit questions

Does Kith run big or small?

Kith fits true to size. Order your usual size for most pieces; consider sizing down on heavier fleece if you want a cleaner fit. Kith apparel is generally reported to fit true to size with a contemporary, slightly relaxed cut, though heavyweight fleece can feel a touch boxy.

How does Kith fit?

Kith apparel is generally reported to fit true to size with a contemporary, slightly relaxed cut, though heavyweight fleece can feel a touch boxy. Overall shape: regular to slightly relaxed.

How do Kith t-shirts & graphic tees fit?

Kith t-shirts & graphic tees fits true to size. Take your normal size; the fit is a modern regular that isn't clingy. Shape: regular.

How do Kith hoodies & sweatshirts fit?

Kith hoodies & sweatshirts fits slightly large. Consider sizing down if you prefer a trimmer look, as the heavyweight fleece runs relaxed. Shape: relaxed and boxy.

How do Kith shirts & overshirts fit?

Kith shirts & overshirts fits true to size. Stick with your usual size for a standard contemporary fit. Shape: regular.

Brand facts

Founded
2011
Origin
New York City, United States
Made in
China
Price
$$$
Focus
Menswear
Styles
Streetwear, Urban prep / Ivy, Minimalist / Contemporary

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