Freshlabels

Freshlabels is a Prague multi-brand retailer founded in 2006 to import streetwear labels then hard to find in the Czech market. It now sells contemporary, outdoor-leaning clothing, footwear, backpacks and accessories from brands such as Patagonia, and applies an in-house Sustainable Tag rating, introduced in 2016, to flag lower-impact products. It operates two Prague stores and an e-shop shipping across Europe, after opening a Berlin store in 2019. In October 2025 the investment group SPM, of Slavomir Pavlicek and Marek Spanel, became majority owner.