78% matchThe Streets
Same Prague scene, basketball-led sneaker focus
What changes: Sneaker/hoops culture rather than outdoor and sustainability curation
Brand profile
Freshlabels
Prague multi-brand retailer, founded 2006, selling streetwear, outdoor and design labels with an in-house sustainability rating system.
PragueOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Freshlabels like The Streets, Solebox, Starcow Paris →
What to know about Freshlabels
A retailer, not a label
Freshlabels is a Prague multi-brand shop that started in 2006 importing streetwear that was hard to buy in the Czech market, and now stocks brands like Patagonia.
Streetwear roots, outdoor drift
The mix has moved from pure streetwear and skate toward contemporary outdoor-leaning clothing, footwear, backpacks and accessories, with sneakers and t-shirts the core draw.
In-house sustainability rating since 2016
A proprietary Sustainable Tag flags lower-impact products across the assortment, which is unusual detail for a mid-price multi-brand store.
If you like Freshlabels
78% match
72% matchSolebox
Central European sneaker mainstay, Berlin-rooted
What changes: Chain-owned and sneaker-first, little outdoor or design apparel
66% matchStarcow Paris
European boutique with tighter, older-guard curation
What changes: Purely sneaker/streetwear, no outdoor or eco tagging
64% matchBreed - Urban Concept Store
Small-city EU concept store mixing niche labels
What changes: Narrower brand list, no sustainability framework
Brand facts
Freshlabels is a Prague multi-brand retailer founded in 2006 to import streetwear labels then hard to find in the Czech market. It now sells contemporary, outdoor-leaning clothing, footwear, backpacks and accessories from brands such as Patagonia, and applies an in-house Sustainable Tag rating, introduced in 2016, to flag lower-impact products. It operates two Prague stores and an e-shop shipping across Europe, after opening a Berlin store in 2019. In October 2025 the investment group SPM, of Slavomir Pavlicek and Marek Spanel, became majority owner.
- Founded
- 2006
- Origin
- Prague, Czech Republic
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear, Athleisure / Sportswear