FreshService

FreshService is a Tokyo label and project led by Takayuki Minami, who also runs Graphpaper. It is built around the idea of a fictional delivery company. The range runs from everyday goods like stationery, cutlery and towels to clothing based on uniforms and workwear: utility jackets, chinos, sailing outerwear and dry-tech shirts. The brand calls these pieces "tools." Seasonal collections, such as AW25 "Heavy Duty," focus on durable technical fabrics and muted colors. The brand sells through its own online store, its Tokyo flagship and stockists, and collaborates with partners like Actual Source.