76% matchBrand profile
Good American
Los Angeles label by Emma Grede and Khloé Kardashian making size-inclusive stretch denim, bodysuits and body-conscious contemporary womenswear.
Los AngelesOrigin
Minimalist / ContemporaryStyle
$$Price
What to know about Good American
Every style runs 00 to 5XL
Size inclusivity is the operating premise rather than an extended-sizing add-on, with the range built to span roughly 00 through 5XL across the line.
Stretch denim is the anchor
The core is stretch jeans, bodysuits and body-conscious separates, with swim, activewear, outerwear and footwear built out around that denim base.
Celebrity-founded, now department-store scale
Founded in 2016 by Emma Grede and Khloe Kardashian as direct-to-consumer, it now sells via LA flagships plus Nordstrom, Selfridges and Macy's.
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Brand facts
Good American is a Los Angeles womenswear label founded in 2016 by Emma Grede and Khloé Kardashian, built around size-inclusive denim spanning roughly sizes 00 to 5XL. The range centers on stretch jeans, bodysuits and body-conscious separates, extending into swim, activewear, outerwear and footwear. The brand launched direct-to-consumer with a record first-day denim sell-through and now sells through its own site, flagship stores in Los Angeles, and wholesale partners including Nordstrom, Selfridges and Macy's, which added the label across dozens of doors in 2025.
- Founded
- 2016
- Origin
- Los Angeles, United States
- Price
- $$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear
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