Brand profile

Good American

Los Angeles label by Emma Grede and Khloé Kardashian making size-inclusive stretch denim, bodysuits and body-conscious contemporary womenswear.

Los AngelesOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price

4 brands like Good American like Alo, Koral, VAARA →

A woman wearing wide-leg distressed Good American jeans with a grey cropped cardigan and black blazer

What to know about Good American

Good American is a Los Angeles womenswear label founded in 2016 by Emma Grede and Khloé Kardashian, built around size-inclusive denim spanning roughly sizes 00 to 5XL. The range centers on stretch jeans, bodysuits and body-conscious separates, extending into swim, activewear, outerwear and footwear. The brand launched direct-to-consumer with a record first-day denim sell-through and now sells through its own site, flagship stores in Los Angeles, and wholesale partners including Nordstrom, Selfridges and Macy's, which added the label across dozens of doors in 2025.

If you like Good American

A man wearing a cream Alo bomber jacket and brown pants76% match

Alo

$$Sculpting leggingsLos Angeles, United States

LA body-conscious staples with the same influencer pull

What changes: Studio activewear focus, no denim or size range beyond XS-L

A woman wearing Koral jet infinity jumpsuit - black73% match

Koral

$$Compression setsLos Angeles, United States

High-shine LA compression built to sculpt the body

What changes: Pure performance line, narrower sizing, no denim

A woman wearing VAARA black polyester midi dress68% match

VAARA

$$Elevated activewearLondon, United Kingdom

Luxury studio-to-street silhouettes with swim built in

What changes: Higher price, London minimalism over curve-led fit

Brand facts

Founded
2016
Origin
Los Angeles, United States
Price
$$
Typical prices
Jeans $199–$233 · Jackets $235–$297 · Shirts $169–$191
Focus
Womenswear
Styles
Minimalist / Contemporary, Athleisure / Sportswear

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