VAARA

VAARA is a London womenswear label founded in 2015 by former model Tatiana Korsakova, built around performance activewear that doubles as daywear. The range covers sculpting SKINSENSE bras and leggings, swimwear, cashmere and cotton knits, and bags, in muted tonal and bi-colour palettes. Core pieces sit around £95 for a bra and £145 for a legging. The brand sells direct through vaara.com and wholesale partners including SSENSE, and runs V Studio, a members' platform of Pilates and postnatal recovery classes.