88% matchLululemon
Same studio-to-street leggings and hoodie formula
What changes: Broader men's and run/train range, less fashion-driven
Brand profile
Alo
Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.
Los AngelesOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
19 brands like Alo like Lululemon, Varley, Koral →
What to know about Alo
Yoga and Pilates set the range
The core is studio wear — Airlift and Airbrush leggings, ribbed sports bras, cropped hoodies — with joggers and gymwear carrying the rest of the line.
Muted palette, built as sets
Pieces are designed as matching sets in quiet studio-to-street colors, so the look is minimalist rather than logo-driven performance kit.
Mid price, flagship-scale business
Still run by its two founding friends through Color Image Apparel, Alo has grown from one 2016 Beverly Hills store to global flagships, Alo Moves and a reported $10bn valuation.
How Alo fits
Overall fit
slightly large
Most people find Alo's men's pieces fit close to true to size but with a deliberately loose, elongated cut, so anyone wanting a trim silhouette often reports going down a size.
Tip: Take your usual size for the intended relaxed look, or size down one if you want a closer, more fitted drape.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | slightly large | boxy to relaxed, with a dropped-ish shoulder on the looser styles | Size down if you prefer a fitted tee; stay true to size for the intended loose studio look. |
| Hoodies & sweatshirts | runs large | oversized and roomy through chest and sleeves | Size down one for a normal fit — most people find the standard size already oversized. |
| Trousers & pants | true to size | relaxed at the hip with a tapered leg on joggers, straighter on the woven pants | Take your usual waist size and check the inseam if you're under about 5'9". |
| Jackets | slightly large | relaxed shell and bomber shapes with room for layering | Stick with your normal size unless you want a trim fit over just a tee, in which case size down. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Alo
See all 19 brands like Alo →88% match
82% matchVarley
Muted sweat sets bridging knitwear and activewear
What changes: More contemporary knit/loungewear, less hardcore performance
76% matchKoral
Glossier LA compression leggings, same studio crowd
What changes: Narrower core-legging focus, no lifestyle/hoodie ecosystem
76% matchSpiritual Gangster
Yoga-rooted fleece and leggings with mantra graphics
What changes: Graphic-led rather than minimal muted tones
Alo fit questions
Does Alo run big or small?
Alo fits slightly large. Take your usual size for the intended relaxed look, or size down one if you want a closer, more fitted drape. Most people find Alo's men's pieces fit close to true to size but with a deliberately loose, elongated cut, so anyone wanting a trim silhouette often reports going down a size.
How does Alo fit?
Most people find Alo's men's pieces fit close to true to size but with a deliberately loose, elongated cut, so anyone wanting a trim silhouette often reports going down a size. Overall shape: relaxed athletic through the body with a soft, draped feel rather than compressive.
How do Alo t-shirts & graphic tees fit?
Alo t-shirts & graphic tees fits slightly large. Size down if you prefer a fitted tee; stay true to size for the intended loose studio look. Shape: boxy to relaxed, with a dropped-ish shoulder on the looser styles.
How do Alo hoodies & sweatshirts fit?
Alo hoodies & sweatshirts runs large. Size down one for a normal fit — most people find the standard size already oversized. Shape: oversized and roomy through chest and sleeves.
How do Alo trousers & pants fit?
Alo trousers & pants fits true to size. Take your usual waist size and check the inseam if you're under about 5'9". Shape: relaxed at the hip with a tapered leg on joggers, straighter on the woven pants.
Brand facts
Alo — short for air, land, ocean — is a Los Angeles activewear label founded in 2007 by childhood friends Danny Harris and Marco DeGeorge, who remain co-owners and run it through parent company Color Image Apparel. The range centers on yoga and Pilates staples: Airlift and Airbrush leggings, ribbed sports bras, cropped hoodies and matching sets in a muted studio-to-street palette. Alo opened its first Beverly Hills store in 2016 and has since scaled into global flagship retail, the Alo Moves platform and celebrity-led marketing, reaching a reported $10 billion valuation in 2023.
- Founded
- 2007
- Origin
- Los Angeles, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary, Streetwear