Brand profile

Goods

Independent Copenhagen menswear retailer, open since 2008, curating heritage, workwear and Scandinavian labels plus its own in-house line.

CopenhagenOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like Goods like Blue Tapper, Blue Owl, Nitty Gritty Store →

An inside image of Goods store

What to know about Goods

A shop first, label second

Goods is a Copenhagen multi-brand store and webshop carrying Levi's Vintage Clothing, Red Wing, Mackintosh, Porter, Andersen-Andersen and Norse Projects, plus its own in-house line.

The buy avoids trend

Owner Kasper Hostrup, a former retail buyer, sources through showrooms and Pitti Uomo, favouring heritage, workwear and durable classics over seasonal turnover.

Independent since 2008, still growing

The Østerbrogade 44 store has stayed independently owned since opening in 2008 and expanded into the neighbouring lot with a redesigned interior in 2023.

Known forShirts & overshirtsSweaters & knitwearOuterwearT-shirts & graphic tees

If you like Goods

An inside image of Blue Tapper store88% match

Blue Tapper

$$$Copenhagen denimCopenhagen, Denmark

Same city, denim-led Scandinavian/international mix

What changes: Heavier denim focus, less heritage footwear and workwear breadth

A pair of faded blue selvedge denim jeans with cuffed hems on a plain background85% match

Blue Owl

$$$Raw denimSeattle, United States

Raw selvedge and Red Wing specialist stockist

What changes: Narrower Japanese/US denim focus, no Scandinavian labels

Brand facts

Goods is a men's multi-brand retailer and webshop at Østerbrogade 44 in Copenhagen's Østerbro district, opened in 2008 by former retail buyer Kasper Hostrup. The buy leans heritage, workwear and durable classics rather than trend: Levi's Vintage Clothing, Red Wing, Mackintosh, Porter, Andersen-Andersen and Norse Projects sit alongside other Scandinavian labels and an in-house Goods line. Hostrup buys mainly through showrooms and Pitti Uomo. In 2023 the shop took over a neighbouring lot and reopened with a redesigned interior, and remains independently owned.

Founded
2008
Origin
Copenhagen, Denmark
Price
$$$
Focus
Menswear
Facts checked
September 2026
Styles
Minimalist / Contemporary, Streetwear, Workwear / Heritage

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