An image of Goyard saïgon souple mini bag

Goyard

$$$$$
StyleQuiet luxuryMinimalist / Contemporary
Known forLuggageBags & backpacks
Origin · Paris, FranceMade in · FranceFounded · 1853

Goyard is a Parisian trunk maker descended from Maison Morel, renamed after François Goyard took over the workshop in 1853. Privately held by Jean-Michel Signoles and family since 1998, it stays deliberately discreet, avoiding advertising and press interviews. Production centres on the hand-painted Goyardine chevron canvas, seen on Saint Louis and Anjou totes, Boeing travel bags, wallets, pet carriers and made-to-order trunks. A bespoke marquage service hand-paints clients' initials, stripes and monograms. Flagship trade runs through the historic Rue Saint-Honoré boutique in Paris.

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