GR8

GR8 is a Harajuku select shop on floor 2.5 of the Laforet Harajuku mall, founded by owner, creative director and head buyer Mitsuhiro Kubo and run by GR8888 Co., Ltd. The mirrored, neon-lit space mixes luxury and streetwear, stocking 1017 ALYX 9SM, Balenciaga, Rick Owens, Jil Sander, Kiko Kostadinov, Martine Rose, Marine Serre, NEIGHBORHOOD and C.E alongside Nike, New Balance and adidas Originals sneakers. A 2019 renovation expanded the store to roughly 4,685 square feet. Kubo also produces collaborations, including a multi-designer capsule project with Diesel.