Gucci Kids

Gucci Kids is the childrenswear line of the Florentine house Gucci, founded in 1921 and owned by Kering. It is designed in-house and scales the main collections down for babies through pre-teens: ready-to-wear, sneakers and leather shoes, outerwear and small accessories. Recurring codes include the GG monogram, green-red Web stripe, Horsebit hardware, floral and animal prints, and heavy logo knitwear. It sells through gucci.com and stores plus wholesale partners such as Childrensalon, Mytheresa and Selfridges, at luxury prices.