Baguette Bag
The shoulder-tucked Baguette is Fendi's defining accessory, the bag that turned Silvia Venturini Fendi's 1997 design into a permanent house signature.
Explore Baguette →Brand profile
Fendi
Rome-founded LVMH luxury house known for fur, leather goods and FF-logo pieces, now creatively led by Maria Grazia Chiuri.
RomeOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
20 brands like Fendi like Gucci, Valentino Garavani, Louis Vuitton →
What to know about Fendi
A leather and fur workshop first
Founded in Rome in 1925 by Adele and Edoardo Fendi as a fur and leather atelier, which is still where the shearling outerwear and bag construction come from.
Bags carry the house
The Baguette, Peekaboo and First are the core of the output, alongside FF-logo jacquard; ready-to-wear and tailoring sit around them rather than leading.
Creative direction just changed again
Maria Grazia Chiuri became chief creative officer in late 2025 after Kim Jones exited in 2024, so recent collections span different hands under LVMH ownership.
The pieces that define Fendi
Peekaboo Bag
Fendi's Peekaboo, with its split-open interior and hand-finished leather, is the house's flagship expression of Roman leather craft.
Explore Peekaboo →FF Logo Eyewear
The interlocking FF motif is Fendi's most recognisable code, and it anchors pieces like the Squared FF sunglasses in the current range.
Explore FF eyewear →How Fendi fits
Overall fit
slightly small
Fendi menswear is generally reported to run slightly small and slim in the Italian tradition, with tailoring, shirts and knitwear fitting close to the body, while streetwear-leaning logo pieces from the Kim Jones era fit noticeably roomier.
Tip: Most shoppers take one Italian size up (e.g. IT 50 for a typical US 38/M) on tailoring and shirts, but stay true to size on oversized logo sweats and outerwear.
Medium confidence · based on 9 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | relaxed to oversized with dropped shoulders on most logo sweats | Stick with your usual size since these are already cut generously. |
| Shirts & overshirts | slightly small | slim European cut with a tapered waist and high armhole | Go up one collar size if you are between sizes or want room through the chest. |
| Trousers & pants | slightly small | clean, slim to straight through the thigh | Size up one from your usual waist and expect to have the leg hemmed. |
| Jackets | slightly small | structured Italian shoulder with a close chest on tailoring; outerwear and shearling cut fuller | Take one size up in tailored jackets, especially if you plan to layer knitwear underneath. |
| T-shirts & graphic tees | mixed | mainline tees are slim and tapered; FF-logo and collaboration tees are boxy and oversized | Size up one if you want a relaxed drape from the standard jersey tees, but take your usual size in the boxy logo styles. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Fendi
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86% matchGucci
Gucci shares a luxury style with bold palettes and tailored silhouettes similar to Fendi's offerings.
What changes: Florentine and more overtly eclectic-print driven
85% matchValentino Garavani
The other Roman house: couture DNA, studded leather goods
What changes: More eveningwear and less fur/monogram heritage
80% matchLouis Vuitton
LVMH sibling built on monogrammed trunk-maker leather goods
What changes: Travel-goods scale and heavier streetwear collabs
74% matchLOEWE
Another LVMH-owned heritage house at Fendi's price level, built on artisanal leather bags like the Puzzle and Hammock plus ready-to-wear and homeware.
What changes: Artisanal and playful rather than logo-forward
Fendi fit questions
Does Fendi run big or small?
Fendi fits slightly small. Most shoppers take one Italian size up (e.g. IT 50 for a typical US 38/M) on tailoring and shirts, but stay true to size on oversized logo sweats and outerwear. Fendi menswear is generally reported to run slightly small and slim in the Italian tradition, with tailoring, shirts and knitwear fitting close to the body, while streetwear-leaning logo pieces from the Kim Jones era fit noticeably roomier.
How does Fendi fit?
Fendi menswear is generally reported to run slightly small and slim in the Italian tradition, with tailoring, shirts and knitwear fitting close to the body, while streetwear-leaning logo pieces from the Kim Jones era fit noticeably roomier. Overall shape: generally slim to regular with an Italian cut through the chest and shoulder, though recent logo-heavy streetwear pieces run deliberately oversized.
How do Fendi hoodies & sweatshirts fit?
Fendi hoodies & sweatshirts fits true to size. Stick with your usual size since these are already cut generously. Shape: relaxed to oversized with dropped shoulders on most logo sweats.
How do Fendi shirts & overshirts fit?
Fendi shirts & overshirts fits slightly small. Go up one collar size if you are between sizes or want room through the chest. Shape: slim European cut with a tapered waist and high armhole.
How do Fendi trousers & pants fit?
Fendi trousers & pants fits slightly small. Size up one from your usual waist and expect to have the leg hemmed. Shape: clean, slim to straight through the thigh.
Brand facts
Fendi is a Roman luxury house founded in 1925 by Adele and Edoardo Fendi as a fur and leather workshop, and majority-owned by LVMH since 2001. Its output centres on Baguette, Peekaboo and First handbags, FF-logo jacquard, fur and shearling outerwear, tailoring and ready-to-wear. Maria Grazia Chiuri returned as chief creative officer in late 2025, after Silvia Venturini Fendi moved to honorary president and Kim Jones exited in 2024. CEO Ramon Ros is restructuring the business through a wider luxury slowdown.
- Founded
- 1925
- Origin
- Rome, Italy
- Made in
- Italy
- Price
- $$$$$
- Typical prices
- Eyewear $354–$438
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Quiet luxury, Streetwear, Minimalist / Contemporary