HiLife

HiLife Clothing Co. is a Honolulu apparel label founded in 2006, with its first logo tee printed in April 2007. Its monkeypod "island tree" mark fronts graphic tees, tanks, aloha shirts, hoodies and caps built around the motto "aloha lives within." The company operates its own Oahu retail stores, including Ward Village and Kapolei, holds a University of Hawaii licensing agreement, and has collaborated with Fitted Hawaii, Hawaiian Island Creations and Island Slipper, the latter on a limited 20th-anniversary sandal.