Ih Nom Uh Nit

Ih Nom Uh Nit is an Italian label founded in 2015, designing and producing in Milan. Its signature is a recurring masked-face motif, applied across oversized graphic hoodies, portrait-print T-shirts, boxy shirting and outerwear, with cropped faces and text prints on heavy jersey and technical fabrics in mainly black, white and grey. The cryptic name is styled as a riddle rather than a word. Men's, women's and kids' lines sell through the brand's own web store and multi-brand boutiques across Europe, Asia and Australia.