Imouri

Imouri is a New York-based anime-inspired streetwear and lifestyle label selling graphic T-shirts, hoodies, sweatshirts, hats, jackets and bottoms alongside skateboards, stickers, prints, bags and phone cases through its own webstore. Designs use original characters and artwork rather than licensed anime IP, centered on brand mascot Imouri-Chan, created in 2019. The brand drops monthly limited-run Chibi Chains collectible keychains and runs Imouri Racing, a JDM and itasha-themed sub-line. Tees typically cost about $28-36 and hoodies $48-70, with frequent sold-out limited editions.