88% matchOliver Wicks
Online-only made-to-measure suits, European cut
What changes: No physical showrooms; Europe-made rather than Asia partner factories
Brand profile
Indochino
Canadian made-to-measure menswear label selling custom suits, shirts and outerwear online and through its own showrooms and Nordstrom shop-in-shops.
VancouverOrigin
MenswearFocus
Urban prep / IvyStyle
$$$Price
4 brands like Indochino like Oliver Wicks, Suitsupply, Spier & Mackay →
What to know about Indochino
Made-to-measure, not off-the-rack
Every suit, shirt and blazer is cut to order after measuring, with customer-chosen fabric, lining, lapel and monogram, and delivery in a few weeks.
Showrooms do the measuring
Alongside the website, Indochino runs its own showrooms and Nordstrom shop-in-shops, so fittings happen in person even though production is online-driven.
Built around wedding parties
Group suiting for weddings is a core part of the business, supported by a group-pricing program planned for 2026.
How Indochino fits
Overall fit
true to size
As a made-to-measure brand, fit is driven by the measurements you submit, so most customers find the first order close but often needs minor tweaks, especially in shoulders, waist suppression and sleeve/trouser length.
Tip: Because garments are made-to-measure, accuracy depends on your measurements; use their guide carefully and adjust the first order after seeing the fit.
Medium confidence · based on 25 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly small | slim | Add room in the chest and waist if you prefer a relaxed fit, as their default cut trends slim. |
| Trousers & pants | true to size | slim-to-regular | Confirm rise and thigh measurements, as chinos and suit trousers can run trim through the seat and thigh. |
| Jackets | true to size | slim | Check shoulder and jacket length carefully; many find blazers slightly slim and short by default. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Indochino
88% match
85% matchSuitsupply
Showroom-led suiting with on-site tailors and MTM option
What changes: Mostly ready-to-wear with in-house alterations, sharper fashion cut
80% matchSpier & Mackay
Canadian DTC tailoring at value pricing, more classic cut
What changes: Ready-to-wear sizing rather than measured made-to-measure
68% matchBoggi Milano
Italian-leaning business suiting and travel-friendly shirting
What changes: Full retail ready-to-wear, no custom program, higher price
Indochino fit questions
Does Indochino run big or small?
Indochino fits true to size. Because garments are made-to-measure, accuracy depends on your measurements; use their guide carefully and adjust the first order after seeing the fit. As a made-to-measure brand, fit is driven by the measurements you submit, so most customers find the first order close but often needs minor tweaks, especially in shoulders, waist suppression and sleeve/trouser length.
How does Indochino fit?
As a made-to-measure brand, fit is driven by the measurements you submit, so most customers find the first order close but often needs minor tweaks, especially in shoulders, waist suppression and sleeve/trouser length. Overall shape: custom/slim-leaning.
How do Indochino shirts & overshirts fit?
Indochino shirts & overshirts fits slightly small. Add room in the chest and waist if you prefer a relaxed fit, as their default cut trends slim. Shape: slim.
How do Indochino trousers & pants fit?
Indochino trousers & pants fits true to size. Confirm rise and thigh measurements, as chinos and suit trousers can run trim through the seat and thigh. Shape: slim-to-regular.
How do Indochino jackets fit?
Indochino jackets fits true to size. Check shoulder and jacket length carefully; many find blazers slightly slim and short by default. Shape: slim.
Brand facts
Indochino sells made-to-measure menswear online and through its own showrooms, where customers are measured and choose fabrics, linings, lapels and monogramming. Suits, shirts, blazers, chinos and outerwear are cut to order at partner factories in Asia, with delivery in a few weeks, and wedding-party suiting is a core business. Majority investor Dalian Dayang Trands has backed the company since 2016, and CEO Drew Green has pushed physical retail, including further Nordstrom shop-in-shops in 2025 and a 2026 wedding group-pricing program.
- Founded
- 2007
- Origin
- Vancouver, Canada
- Made in
- China, Vietnam
- Price
- $$$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Urban prep / Ivy, Minimalist / Contemporary, Quiet luxury