90% matchIndochino
Online custom suits from submitted measurements
What changes: Asian production, showroom network, more promo-driven pricing
Brand profile
Bulgarian online made-to-measure menswear label offering custom suits, tuxedos and shirts cut in Europe from Italian and English wools.
4 brands like Oliver Wicks like Indochino, Suitsupply, Spier & Mackay →

You submit your own measurements online rather than visiting a fitter; garments are then cut in Europe and typically ship in about 30 days.
Free shipping, a satisfaction guarantee and up to a year of reimbursed local alterations cover the risk of buying custom tailoring remotely.
Suits, tuxedos, blazers, trousers, waistcoats and shirts are made from Italian and English merino wools, with occasional themed capsules like its spy-wear suiting.
Overall fit
true to size
As a made-to-measure label, garments are cut to each customer's submitted measurements, so fit is generally reported as accurate when measurements are taken correctly, with the brand offering adjustments for first-order tweaks.
Tip: Follow the online measuring guide carefully and use the free remake/alteration policy to dial in fit on your first order.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | custom tailored | Enter accurate neck, chest and sleeve measurements; requesting a fitted or classic silhouette adjusts how close it sits. |
| Trousers & pants | true to size | custom tailored | Specify your preferred rise and taper since trousers are cut to your figures. |
| Jackets | true to size | tailored, structured | Provide accurate chest and shoulder measurements and use the remake policy to refine the jacket fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
90% matchOnline custom suits from submitted measurements
What changes: Asian production, showroom network, more promo-driven pricing
85% matchDTC Italian-fabric suiting with MTM and in-store fitting
What changes: Large physical store network and trend-led styling
84% matchSmall DTC house, classic cuts, quality-per-dollar focus
What changes: Mostly ready-to-wear sizing rather than made-to-measure
68% matchAccessible Italian business tailoring and shirting
What changes: Retail ready-to-wear with broader business-casual range
Oliver Wicks fits true to size. Follow the online measuring guide carefully and use the free remake/alteration policy to dial in fit on your first order. As a made-to-measure label, garments are cut to each customer's submitted measurements, so fit is generally reported as accurate when measurements are taken correctly, with the brand offering adjustments for first-order tweaks.
As a made-to-measure label, garments are cut to each customer's submitted measurements, so fit is generally reported as accurate when measurements are taken correctly, with the brand offering adjustments for first-order tweaks. Overall shape: made-to-measure, tailored to submitted measurements.
Oliver Wicks shirts & overshirts fits true to size. Enter accurate neck, chest and sleeve measurements; requesting a fitted or classic silhouette adjusts how close it sits. Shape: custom tailored.
Oliver Wicks trousers & pants fits true to size. Specify your preferred rise and taper since trousers are cut to your figures. Shape: custom tailored.
Oliver Wicks jackets fits true to size. Provide accurate chest and shoulder measurements and use the remake policy to refine the jacket fit. Shape: tailored, structured.
Oliver Wicks is a direct-to-consumer made-to-measure menswear label based in Sofia, Bulgaria, founded in 2012 by Eliya Atanasova and Borislav Miloev. Customers submit measurements online and garments are cut in Europe from Italian and English merino wools, typically shipping within about 30 days. The range covers two- and three-piece suits, tuxedos, blazers, trousers, waistcoats, shirts and accessories, plus themed capsules such as its spy-wear suiting. The brand backs orders with free shipping, a satisfaction guarantee and a one-year local alteration reimbursement.