SuitSupply

Suitsupply is a Dutch menswear brand founded by Fokke de Jong that sells tailored clothing directly to consumers, skipping wholesale to price Italian-milled suits below traditional designer labels. The range centers on canvassed suits, blazers, trousers, shirts and outerwear, alongside a Custom Made made-to-measure program; stores keep tailors on site so alterations can be done during a single visit. It is vertically integrated, operates roughly 150 stores across Europe, North America and Asia, and remains founder-led, with marketing built on deliberately provocative advertising campaigns.