84% matchDe Bonne Facture
Names each atelier behind natural-fabric staples
What changes: French ateliers, higher price and softer tailoring focus
Brand profile
ISTO
Lisbon menswear label making transparently priced, Portuguese-made wardrobe staples, from heavyweight T-shirts and oxford shirts to chinos and outerwear.
LisbonOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like ISTO like De Bonne Facture, 3MAN, Assembly Label →
What to know about ISTO
Every garment shows its cost
ISTO publishes a cost breakdown per item and produces on demand, so the markup behind a mid-priced tee or oxford shirt is stated rather than implied.
Portuguese factories you can visit
All production is 100% Portuguese, and its "factourism" programme takes customers into the supplier factories that make the clothes.
Muted staples, heavier weights
The range stays with wardrobe basics — heavyweight T-shirts, oxford shirts, chinos, knitwear and outerwear — in a restrained, mostly neutral colour palette.
How ISTO fits
Overall fit
true to size
Most shoppers report ISTO. staples fitting close to true to size with a fairly clean, European regular cut, so the main adjustment people make is going up one size when they prefer extra room.
Tip: Take your usual size and check ISTO.'s published garment measurements, but size up if you want a relaxed or layered look.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly small | regular, fairly clean through the body rather than oversized | Consider sizing up if you want a roomier, streetwear-style hoodie or plan to layer over a heavyweight tee. |
| Shirts & overshirts | true to size | regular oxford cut, slightly trim through chest and waist | Order your normal shirt size; go up one if you are broader in the chest or want a fully relaxed oxford. |
| Trousers & pants | true to size | regular through seat and thigh with a moderate taper | Take your measured waist size and expect a mild taper rather than a wide leg. |
| Jackets | true to size | regular with modest room for a mid-layer | Buy your usual jacket size unless you regularly layer over knitwear, in which case go up. |
| T-shirts & graphic tees | true to size | regular, structured from the heavy fabric — not boxy, not slim | Stick with your usual size for a classic fit, or size up one for a looser, longer drape. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like ISTO
84% match
82% match3MAN
Fabric-led, pared-back staples from a small direct label
What changes: Tighter range, less explicit cost breakdown
75% matchAssembly Label
Muted cotton and linen basics, coastal rather than utility
What changes: Volume retail model, no price transparency
70% matchDocument
Minimalist staples in heritage fabrics, faded denim focus
What changes: More Korean fashion styling and seasonal collections
ISTO fit questions
Does ISTO run big or small?
ISTO fits true to size. Take your usual size and check ISTO.'s published garment measurements, but size up if you want a relaxed or layered look. Most shoppers report ISTO. staples fitting close to true to size with a fairly clean, European regular cut, so the main adjustment people make is going up one size when they prefer extra room.
How does ISTO fit?
Most shoppers report ISTO. staples fitting close to true to size with a fairly clean, European regular cut, so the main adjustment people make is going up one size when they prefer extra room. Overall shape: regular with a European lean — clean, slightly trim through the body rather than boxy or oversized.
How do ISTO hoodies & sweatshirts fit?
ISTO hoodies & sweatshirts fits slightly small. Consider sizing up if you want a roomier, streetwear-style hoodie or plan to layer over a heavyweight tee. Shape: regular, fairly clean through the body rather than oversized.
How do ISTO shirts & overshirts fit?
ISTO shirts & overshirts fits true to size. Order your normal shirt size; go up one if you are broader in the chest or want a fully relaxed oxford. Shape: regular oxford cut, slightly trim through chest and waist.
How do ISTO trousers & pants fit?
ISTO trousers & pants fits true to size. Take your measured waist size and expect a mild taper rather than a wide leg. Shape: regular through seat and thigh with a moderate taper.
Brand facts
ISTO. is a Lisbon menswear label founded in 2017 on price transparency, on-demand production and 100% Portuguese manufacturing. Cofounded by CEO Pedro Palha with Pedro Gaspar, it sells wardrobe staples — heavyweight T-shirts, oxford shirts, chinos, knitwear and outerwear in muted colours — and publishes cost breakdowns per garment. Its "factourism" programme takes customers inside supplier factories. In July 2025 it brought in investment firm Altaz Capital as a strategic partner to fund expansion beyond its four Portuguese stores and Berlin shop, with London planned.
- Founded
- 2017
- Origin
- Lisbon, Portugal
- Made in
- Portugal
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Workwear / Heritage