Italic

Italic is a Los Angeles-based direct-to-consumer retailer founded in 2018 by Jeremy Cai. It commissions unbranded goods from contract factories that also produce for luxury and premium labels, then sells them without logos or designer markups. The assortment spans leather handbags and totes, cashmere and wool knitwear, footwear, jewelry, eyewear, bedding and cookware, with items presented by category and manufacturer rather than a designer house name. The company has used a paid membership model at points in its history and is venture-funded.