74% matchDemellier
Minimal Spanish/Italian-made leather bags, no logos
What changes: Handbags only, brand-name pricing rather than factory-direct
Brand profile
Italic sells unbranded leather goods, cashmere, jewelry and homeware made by factories that also supply luxury labels, priced without designer markups.
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Goods are commissioned from contract manufacturers that also produce for luxury and premium labels, then sold unbranded and without the designer markup.
Products are presented by category and by the manufacturer that made them, so the maker replaces the house name as the thing you shop on.
Leather handbags and totes are the core, but the assortment stretches to cashmere knitwear, footwear, jewelry, eyewear, bedding and cookware.
74% matchMinimal Spanish/Italian-made leather bags, no logos
What changes: Handbags only, brand-name pricing rather than factory-direct
84% match
71% matchPure cashmere knitwear in undecorated neutrals
What changes: Single-category specialist at a higher price point
69% matchQuality leather and knitwear at value pricing
What changes: Full retail chain with seasonal trend cycles and store branding
Italic is a Los Angeles-based direct-to-consumer retailer founded in 2018 by Jeremy Cai. It commissions unbranded goods from contract factories that also produce for luxury and premium labels, then sells them without logos or designer markups. The assortment spans leather handbags and totes, cashmere and wool knitwear, footwear, jewelry, eyewear, bedding and cookware, with items presented by category and manufacturer rather than a designer house name. The company has used a paid membership model at points in its history and is venture-funded.