Italic is the embodiment of refined minimalism, focused on delivering high-quality essentials that seamlessly blend style and functionality. With a commitment to utilizing premium materials, each piece features clean lines and versatile silhouettes that enhance everyday wardrobes. Whether you're dressing for a casual outing or a more polished affair, Italic's designs provide a timeless fit that feels both sophisticated and effortlessly cool.

If you're drawn to the aesthetic and ethos of Italic, you’ll find a kindred spirit in brands like Everlane and Bonobos, known for their quality craftsmanship and thoughtful design. ASOS and Isto also capture a similar spirit, offering contemporary pieces that prioritize comfort without compromising on style. Dive into our curated list to discover more brands that reflect this commitment to authenticity and elegance.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Theory
Match (%)
Style
$$-$$$
Why Similar?
ISTO
Match (%)
Style
$$-$$$
Why Similar?
ASCENO
Match (%)
Style
$$-$$$
Why Similar?
Reiss
Match (%)
Style
$$-$$$
Why Similar?
Frenckenberger
Match (%)
Style
$$-$$$
Why Similar?
Gooseberry Intimates
Match (%)
Style
$$-$$$
Why Similar?
Demellier
Match (%)
Style
$$$
Why Similar?
Bonobos
Match (%)
Style
$$
Why Similar?
Michael Kors
Match (%)
Style
$$-$$$
Why Similar?
Frank & Oak
Match (%)
Style
$-$$
Why Similar?
Price
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A woman wearing a dark blue Theory dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Quality Basics
Origin
New York City, USA
Made in
China
Founded
1997

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing  at an affordable price point. Discover more brands like Theory here.

$$-$$$
Med-High
$$-$$$ (Med-High)
Premium Basics
Origin
Lisbon, Portugal
Made in
Portugal
Founded
2017

ISTO is a Portuguese fashion retailer known for its premium basics that are all sustainably made. Expect timeless styles that stand the time of time in quality and durability too.

$$-$$$
Med-High
$$-$$$ (Med-High)
Relaxed
Luxury
Origin
London, United Kingdom
Made in
Portugal
Founded
2014
ASCENO is renowned for its luxurious loungewear and effortlessly chic silk pieces, perfect for both at-home relaxation and stylish outings. The brand emphasizes timeless elegance and high-quality craftsmanship, making it a favorite among those who appreciate understated sophistication.
$$-$$$
Med-High
$$-$$$ (Med-High)
Bold Graphics
Origin
London, UK
Made in
Various
Founded
1971

Reiss is a British fashion brand known for its modern, elegant clothing and accessories with a focus on high-quality materials and tailoring.

Frenckenberger

Size Guide
$$-$$$
High
$$-$$$ (Med-High)
Luxury
Knitwear
Origin
Vienna, Austria
Made in
Italy
Founded
2017
Frenckenberger is renowned for its luxurious, high-quality cashmere pieces that combine minimalist design with exceptional craftsmanship. The brand focuses on timeless elegance and sustainability, making it a favorite among discerning fashion enthusiasts.

Gooseberry Intimates

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Luxury
Chic
Origin
Bali, Indonesia
Made in
Indonesia
Founded
2012
Gooseberry Intimates is renowned for its luxurious and delicate lingerie, swimwear, and loungewear that emphasize intricate lace details and flattering silhouettes. The brand is celebrated for combining elegance with comfort, making its pieces both alluring and wearable for everyday sophistication.

Demellier

Size Guide
$$$
Med-High
$$$ (High)
Luxury
Timeless
Origin
London, United Kingdom
Made in
Europe
Founded
2010
Demellier is renowned for its luxurious yet practical handbags, blending timeless design with modern functionality. The brand emphasizes craftsmanship and ethical production, with each piece meticulously handcrafted in Spain.

Bonobos

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
New York City, United States
Made in
Asia
Founded
2007
Bonobos is known for its well-fitting men's clothing that combines classic styles with modern touches. The brand offers a wide range of sizes and styles, making it easy for men to find clothes that fit well and look great.

Michael Kors

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Luxury
Timeless
Origin
New York City, United States
Made in
Asia
Founded
1981
Michael Kors is known as a prominent American fashion designer, celebrated for his luxury ready-to-wear clothing, accessories, and handbags. He gained widespread recognition for his sophisticated, timeless designs that blend classic elegance with a modern chic style.

Frank & Oak

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Minimalist
Origin
Montreal, Canada
Made in
Asia
Founded
2012

Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.

Todd Snyder

Size Guide
$$$
High
$$$ (High)
Contemporary
Premium Basics
Origin
New York, USA
Made in
USA & Asia
Founded
2011

Todd Snyder is an American fashion brand that offers high-quality clothing with a focus on craftsmanship and attention to detail. The brand combines classic American style with contemporary design, offering a range of men's clothing and accessories that are both stylish and practical.

Herve Leger

Size Guide
$$-$$$
High
$$-$$$ (Med-High)
Luxury
Sophisticated
Origin
Paris, France
Made in
USA, China
Founded
1985
Herve Leger is renowned for its iconic bandage dresses that emphasize a form-fitting, sculpted silhouette. The brand combines luxurious materials with innovative design to create pieces that exude elegance and sophistication.

Buck Mason

Size Guide
$$
Med
$$ (Med)
Premium Basics
Sustainable
Origin
Venice, USA
Made in
USA
Founded
2013

Buck Mason is an American men's apparel and lifestyle brand known for American-made quality and durability along with sustainable practices. You'll find a broad range of basics items with a classic and versatile style.

$$-$$$
Med-High
$$-$$$ (Med-High)
Luxury
Sophisticated
Origin
Paris, France
Made in
Asia
Founded
1889
Lanvin is a French luxury fashion house known for its elegant and sophisticated designs. The brand is renowned for its high-quality fabrics, intricate detailing, and timeless silhouettes that exude femininity and glamour.

Kiki De Montparnasse

Size Guide
$$-$$$
High
$$-$$$ (Med-High)
Luxury
Sophisticated
Origin
New York, USA
Made in
USA, Italy.
Founded
2005
Kiki De Montparnasse is renowned for its luxurious and sensual lingerie, embodying both elegance and eroticism. The brand also offers a range of intimate accessories and ready-to-wear pieces, all designed to celebrate and empower the modern woman.
$$-$$$
Med-High
$$-$$$ (Med-High)
Modern
Preppy
Origin
New Haven, USA
Made in
Asia & Europe
Founded
1949

With its origins in American sportswear, GANT is now a global brand known for its classic, preppy clothing that includes button-down shirts, chinos, and knitwear. Combining European sophistication with American practicality, GANT's collections cater to men, women, and children who appreciate quality and timeless style. The brand also offers home furnishings and accessories.

A women wearing a A.P.C. tan bonnie midi dress
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Portugal
Founded
1997

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

$$
Med
$$ (Med)
Minimalist
Basics
Origin
London, UK
Made in
Spain
Founded
2007

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.

Massimo Dutti

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
Barcelona, Spain
Made in
Spain
Founded
1985

Massimo Dutti is a major Spanish clothing retailer (700 stores worldwide) offering a classic, timeless collection of pieces.

Industry of All Nations

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Premium Basics
Origin
Los Angeles, United States
Made in
Asia
Founded
2010
Industry of All Nations is known for its sustainable and ethical approach to fashion, using natural materials and traditional techniques to create timeless pieces. Their collections feature classic designs with a modern twist, all made with a commitment to fair labor practices and environmental responsibility.

29 Brands like Italic

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{"pillar":"Italic","rows":[{"name":"Theory","score":87,"style":"Minimalist","price":"Med - High","whySimilar":"Theory shares a minimalist aesthetic similar to Italic, focusing on timeless designs and quality materials."},{"name":"ISTO","score":85,"style":"Minimalist","price":"Med - High","whySimilar":"ISTO focuses on sustainable and organic materials, akin to Italic's commitment to luxury and sustainability."},{"name":"ASCENO","score":85,"style":"Luxury","price":"Med-High","whySimilar":"ASCENO shares a luxurious, minimalistic aesthetic with a focus on high-quality, sustainable fabrics and relaxed silhouettes."},{"name":"Reiss","score":82,"style":"Contemporary","price":"Med-High","whySimilar":"Reiss offers premium, tailored apparel that aligns with Italic’s luxury-focused approach to clothing."},{"name":"Frenckenberger","score":82,"style":"Luxury","price":"Med-High","whySimilar":"Both brands focus on sustainability, luxury materials, and relaxed silhouettes with minimalist design philosophies."},{"name":"Gooseberry Intimates","score":80,"style":"Luxury","price":"Med-High","whySimilar":"Gooseberry Intimates shares a palette and luxurious materials focus, while also emphasizing timeless, elegant designs."},{"name":"Demellier","score":79,"style":"Luxury","price":"High","whySimilar":"Demellier aligns with Italic in luxury style, sustainable materials, and cultural emphasis on craftsmanship and ethical production."},{"name":"Bonobos","score":75,"style":"Contemporary","price":"Med","whySimilar":"Bonobos shares a relaxed and tailored silhouette, appealing to those who value fit and comfort."},{"name":"Michael Kors","score":75,"style":"Luxury","price":"Med-High","whySimilar":"Michael Kors shares the luxury and timeless design ethos of Italic, with similar palette and price segment alignment."},{"name":"Frank & Oak","score":74,"style":"Minimalist","price":"Low - Med","whySimilar":"Both brands emphasize sustainable practices and modern, minimal designs in their collections."}]}

Frequently Asked Questions

What brand is most similar to Italic?

Theory is the most similar to Italic with an 87% match, due to its minimalist aesthetic and use of quality materials.

Cheaper alternatives to Italic

Theory, ISTO, and Bonobos offer more affordable options with mid-range prices, aligning with Italic’s quality and style.

Is Theory better than Italic?

Theory excels in providing sleek, modern basics suitable for both work and casual settings, with a focus on professional cuts that may surpass Italic’s more general luxury offerings for professional attire.

What is Italic known for?

Italic is renowned for offering luxury-quality pieces including clothing and accessories at accessible prices, notable for its minimalist and timeless aesthetic.

Brands like Italic but more affordable

Consider Cos and Frank & Oak for affordable alternatives with stylish, minimalist designs. Their mid-range prices offer great value.

Love brands like Italic? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

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