IUTER

IUTER is a premium streetwear label designed and made in Milan since 2002. Snowboarders Alberto Leoni and Andrea Torella founded it in the city's skate, graffiti and hip-hop scene. It started with logo T-shirts worn by skaters and snowboarders and grew into full collections of graphic tees, hoodies, denim, knitwear and outerwear, all produced in Italy. Its collaborations include Marracash x Tekken 8, Leone 1947 and Engine gin. Milan street shops such as Pleasures Milano stock the brand.